5 SEO Mistakes To Avoid In Your Amazon Marketing Strategy

October 23, 2021
Written by Ken Zhou
Amazon marketing strategy

Amazon is an online marketplace that uses its own search engine to give users what they need. As an Amazon seller, it's critical to keep this in mind as part of your selling strategy.

Due to the influence of Amazon's algorithm, search engine optimization (SEO) has become a significant factor of Amazon marketing strategy and success in the marketplace. However, like all things, it requires patience, research, and practice to get it right.

When diving into the world of Amazon SEO, knowing what to avoid is an excellent way to get started. This knowledge will give you a better understanding of best SEO practices in the marketplace and improve your ranking on the Amazon search engine results pages (SERPs). 

Here is our list of Amazon SEO no-nos:

1. Don't buy the wrong keywords

Hiring an SEO team is a significant investment, but their knowledge and experience can help you avoid spending on the wrong keywords. Unfortunately, the right SEO keywords are hard to obtain regardless of how necessary it is to your Amazon advertising strategy. 

Although search engine optimization may not be your strongest suit, experts are available for you to use as a resource. In addition, because SEO has been such a lucrative field in recent years, you can buy keywords to rank high on search engines- especially Amazon's. But the trick is knowing which keywords to buy from the right websites. This part of the job will prove difficult and time-consuming to learn if you don't have prior experience. So what's a small business owner to do? 

To make your life easier, remember these essential factors, whether you're conducting your keyword research or hiring outside:

  • Know your niche and your competitors. Recognize the terms and keywords they use.
  • Know your audience and what they're searching for. 
  • Brainstorm alternative ways to identify/describe your Amazon product
  • Select keywords that are in line with what your customers are looking for. 

2. Don't over-optimize your listing 

When getting started with search engine optimization and learning about how it affects your ranking, it can become tempting to try a bunch of different keywords and strategies. Don't. 

Avoid falling into the trap of constantly changing your listing's SEO efforts. If you hire Amazon experts to oversee the SEO or Amazon marketing service, avoid the urge to request replacing their SEO strategy. 

Amazon experts know that product listings optimization requires time to take effect before an assessment. Therefore, changing your keywords too often will deter you from collecting valuable data regarding your SEO keywords if you don't leave it alone for a minute and let the website's algorithm recognize it. 

While you may think you're improving your Amazon marketing plan, you might be over-optimizing, resulting in the algorithm not sitting well with your content and damaging your SEO. So no matter how much you are itching to renew your keywords, listen to an expert's advice and consult them about the right way to go about it. 

product image

3. Don't use low-quality images 

Amazon has some conditions when it comes to the images you include in your listing. To comply with Amazon's image requirements while standing out from your competitors, you'll need to put some time and effort into this part of your listing. 

When selecting your product images, ensure they are high-quality and appear professional High-definition pictures are your best bet to improving your ranking on Amazon search results. 

Another great thing about using high-quality images is that you'll gain the attention and trust of your customers. Customers are more likely to purchase if your picture looks presentable with good lighting, hardly pixelated, and appears three-dimensional. 

4. Use good, high-quality titles with relevant keywords

Keep SEO practice in mind when creating your product title. This is critical to your Amazon listing, so remember to include keywords that will help you rank on Amazon SERPs. 

Here are a few things to avoid in writing your listing title:

  • Don't use any non-alphanumeric symbols on your title. Only use words and letters unless it's part of your brand name. 
  • Don't include your promotional offers like sales or shipping vouchers in your title. 
  • Don't include things like "best product" or "greatest buy" in your title 
  • Never use all capital letters on your title

Here is what you should do in your product page title. 

  • Use the numeric symbols for numbers instead of spelling them out. 
  • Measurement terms like inches or yards should be spelled out instead of using abbreviations. 
  • Capitalize the first letters of every word in your title except for prepositions, conjunctions, and articles. 

Follow these tips as part of your Amazon marketing strategy to optimize your Amazon product title and increase brand awareness.

keyword

5. Avoid keyword stuffing and other black-hat Amazon marketing strategies 

In the early years of the internet, people often used black hat tactics like keyword stuffing to rank high on search engines like Google. Fast forward to now, and this has become a taboo practice. Google and Amazon search engines have advanced to recognize this on websites trying to rank higher on SERP. 

This manipulative practice does not provide valuable information and tricks users into clicking on a page that doesn't have what they are looking for. In response to this, modern search engines like Amazon have been configured to spot keyword-stuffed pages and flag them with a low rank on the results page. 

It won't work now if you are still a big believer in early 2000s black hat internet practices, so consider alternative strategies to invest in.

Conclusion

Search engine optimization can be headache-inducing if you don't know what you're doing. Because there's no Amazon global strategy to copy and paste for your listing, it makes it all the more challenging. Consider hiring an SEO expert to help you with your listing! Otherwise, follow the suggestions listed in this post.

Be selective with the keywords you include in your listing and build a good title that contains these keywords. Also, strike a balance when optimizing your listing and avoid over-optimizing. Next, remember to use high-quality images to catch your customer's attention and maintain a high SEO track record.

Finally, don't use outdated black hat internet practices like keyword stuffing because the present algorithm will flag your listing, and you're likely to get a low rank on the SERPs. 

Using these tips could give you a better chance of ranking better on Amazon. If you need help from professionals who understand the marketplace better, call us! When in need, Seller Interactive will always do our best to help you. 

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