Beyond The eCommerce Platform: This Year’s Marketing Tasks That An Amazon Digital Marketing Agency Can Help You With

September 16, 2021
Written by Nicasio Co III
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A year ago, there were many tasks you needed to accomplish on Amazon in order to rise above the stiff competition. You need to have an Amazon SEO service, market research, competitor analysis, inventory management, fulfillment choice, returns and refunds, and a whole lot more. Yet, despite these numerous tasks, you were able to survive and thrive! You are still here, figuring out how to increase your Amazon sales. Good job!

Since you could optimize your store for the Amazon algorithm, the changes that occurred this year brought another batch of to-dos in your list outside the platform. So what are these tasks? Let’s check!

Beyond The Amazon Platform: Digital Marketing Outside The eCommerce Site

When the algorithm changed this year, the tasks on marketing also expanded from Sponsored Product, Display Ads, and Sponsored Brand inside the platform to other sites like social media and websites. The Amazon algorithm now measures the clicks and impressions from marketing campaigns outside the platform. The reason behind this is to ensure more customers are being taken into the platform. This strategy also helps customers find relevant content about the product they intend to buy when they research outside Amazon. 

Your Website

The first thing you need to accomplish to ensure that you will hit the criteria of the new algorithm on external link clicks and impressions is building your website. Before, an Amazon Storefront is already sufficient to provide more information to customers about your brand, but starting this year, a website is a perfect place for affiliate links. 

You can create your website or partner with expert web developers. Still, the most important thing is to strategize what content you will be producing and how you can seamlessly insert the links leading to your Amazon Store or Amazon listing. 

Tips To Increase Website Traffic

To help you succeed, here are a few tips to remember in building and managing your website. You must be used to visiting different websites for research, but it becomes different when you operate one of your own. It pays to have basic knowledge, so your target audience will end up visiting your site and reading your content. 

1. SEO is still a priority.

Amazon SEO is your best friend that makes sure your keywords rank through your product title, bullet points, product description, Amazon ads, Amazon PPC management, and backend keywords, provided you do the right work. SEO still plays a vital role in ensuring that you will appear on the first pages of the search result. Only this time, you’ll check Google SEO. Here are the keyword research tools you can use:

  • Google Keyword Planner
  • Keywordtool.io
  • Ahrefs
  • Wordstream
  • Wordtracker
  • Semrush

In the same way that you seamlessly put the keywords on Amazon for readability, do the same for your website content. 

2. Create appealing and relevant content consistently. 

After doing your keyword research, you’ll have numerous keywords you can use for your content. They would be enough for you to post at least one blog content per day. Here are some of the content you can produce:

  • Informative articles
  • Single reviews
  • Round-up reviews
  • Expert interviews
  • Tutorial or step-by-step content
  • Latest news about your products 
  • Data-filled content
  • Personal stories of customers
  • Controversial topics
  • Opinion articles
  • Case studies
  • Ice breaker posts
  • Frequently asked questions
  • Quizzes and Trivia
  • Complete guides

Do not forget to add your call-to-action and your affiliate links in all posts to ensure that readers and visitors are led to your Amazon Store. 

3. Get your readers to sign-up for regular updates. 

Make your content informative, interesting, and fruitful to read so that it wouldn’t be hard for you to get your readers to sign-up for a regular notification about your new content. Why is signing up an important step your readers should take?

  • You will notify them every time you have new content, which will have links to your product page. 
  • The more they read about your brand and products, the more likely for your readers to buy.
  • Retention about your products' value and offers is better when they are regular readers and site visitors. 
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4. Different Social Media Accounts

Next, you also need to have your brand's social media accounts. The more you are known on various platforms, the higher the chance you reach your target audience. Some of the social media platforms you should open an account on are the following:

  • Facebook
  • Twitter
  • Instagram
  • Vox
  • LinkedIn
  • Plurk
  • Tiktok
  • Youtube
  • Snapchat
  • Pinterest
  • WeChat
  • WhatsApp
  • QQ
  • Reddit
  • Viber

There are many more social media platforms, and you have to pick a couple of them where you know your target audience is most active. Then, open accounts there. You can then start posting engaging content to increase your followers. 

Managing Your Social Media Accounts

Social media platforms are a busy place, every time a user refreshes the page, new posts appear. The competition is real, so creating appealing content that will catch the attention of your viewers and keeping them engaged is a must. Here are the three sure ways for your viewers to remember you and patronize your content. 

1. Make use of trending hashtags and topics. 

In social media, you also need to keep an eye on keywords, only this time, the keywords come in the form of hashtags. These hashtags are easy to know since the social media platforms provide and show users what’s trending. You can use this or use the following hashtags tracker:

  • Hastagslab.com
  • Hashtagify.me
  • Brandmentions.com
  • Keywordtool.io
  • SproutSocial
  • Brand 24
  • All Hashtag
  • Talkwalker

Depending on the platform you are posting, it varies on how many hashtags you need to include per post. Nonetheless, make sure to include hashtags that are relevant to your brand, your post, and your products. 

2. Partner with influencers for mentions and endorsements.

Aside from using the right hashtags, you can also partner with social media influencers. Make sure to find the influencers whose followers are the demographics of your target audience. 

These celebrities can do these for you:

  • Create videos using your products casually
  • Posting a recommendation photo or video on how they were positively affected by your products
  • Including a CTA to click the link leading to your Amazon product page 

It is important that these influencers don’t hard-sell your products as it is a big no-no in marketing as clients get turned off by this tactic type. 

3. Hold events, training, and webinars. 

Your current and potential customers use social media platforms to relax in their free time. While they relax, they can still learn valuable information from simple content. You can provide this information to them through your content. 

You can hold fun events like games where you’ll give away samples of your products or some discount coupons to entice them to check your product page and use the discount. You can also hold informative training and webinars, especially if your products' usage needs the training to use them right. 

These events hit two birds in one stone— you and your clients learn and have fun together. 

Video Marketing

Video marketing earns a special spot among the different content you need to produce inside and outside Amazon because of its proven investment return. According to Smart Insights, social media users watch at least 100 minutes of online videos daily. Viewers also prefer watching videos on different social media platforms, such as Facebook, Instagram, Twitter, or LinkedIn. When it comes to deciding whether to buy, 55% of consumers’ decisions are affected by videos. 

Check whether you prefer images or videos to learn about a product, how it works, and then check what customers have to say. But of course, videos are more appealing, aren’t they?

Getting Ready For Video Production

With the availability of high-quality cameras these days, producing videos is easier more than ever. While it helps to have professional knowledge, knowing the basics of proper lighting and operating a video camera can go a long way. These skills can help you in your live video selling. However, the challenge comes during post-production. Enrolling in a crash course on video editing will greatly help. 

1. Know what video types to produce. 

When it comes to video types, you have many different choices, but we recommend that you do not experiment by using one kind after another. It would be best to stick to the video types that are well-loved and patronized by your followers. 

For instance, if your followers love your vlog themes that showcase your daily lives, stick to it and incorporate the product used in real life for endorsement. On the other hand, some products need thorough reviews like make-up, skincare, soaps, and shampoos. You can then produce product review videos about beauty and wellness products.

2. Do not forget to add personality to your content. 

What will make your content stand out among all other videos produced every day is the personality and the story you add to it. So how do you show personality?

  • You can shoot videos that happen in your daily lives. Many will relate to this for sure. 
  • Produce content that talks about the latest issues. For instance, if you sell air purifier products, you can speak of the recent pandemic and how the product can help clean your air at home. However, some topics are sensitive, so be very careful when you make content about these.
  • If you sell cooking and baking materials, you can shoot cooking or baking shows.

There are many creative and fun ways other than just straightforwardly endorsing products. 

3. Collaborate with fellow video creators.

Another fun way to record videos is by collaborating with fellow creators. In doing so, you can expose yourself to new audiences who are now your potential followers. When picking partners to collaborate with, make sure that they are related to the products you are selling. For instance, if you sell beauty products, partner with fashion and wellness gurus. Suppose you sell books, art, and music, then partner with vloggers who produce the same content and have followers interested in these topics. Again, show personality and have fun in your videos. Be as casual in inserting CTAs and endorsements. 

Advantages Of Partnering With An Amazon Digital Marketing Agency

All the tasks mentioned above are added to all the tasks you need to do inside Amazon. It would greatly help to partner with a full-service digital marketing agency. If you are already thinking about this option, here are the five reasons why your thoughts are on the right track. 

1. Amazon Market Web Services assist website and social media account creation.

Amazon advertising agencies have marketing teams that are well-versed in social media marketing and website management. This team will assist you in web and account creation, and you will strategize your game plan before anything else to ensure that you are not traversing the digital marketing world blindly. Your plan will also be the basis to check whether you are on track and achieving your goals. 

2. You’ll be assisted by a team of content writers and SEO experts for your website.

After strategizing, enacting the plan on website content creation occurs. Content writers and SEO experts will do it professionally. 

SEO Services Experts: They will cover keywords research, competitor analysis, link building, and guest posting.

Content Writers: Your keywords will be put to good use through the help of talented writers who will think of blog topics, research, and write about them. 

3. Professional content creators in an Amazon agency will take care of your video marketing. 

You can skip the hassle of enrolling in a crash course to learn about the stages of production, learn about different video editing tools, and produce your videos. You can save time and focus on your Amazon business operations instead of partnering with an Amazon ad agency because you will have a team of video creators and editors who will handle all the work. 

4. Graphic designers will be on top of all the images you need to produce. 

Images are powerful tools to attract your audience, inform them, and keep them engaged. Although there are many graphics designing tools available, it would be best to delegate this task to experts because you do not only aim to post content daily. You strive to stand out and be unforgettable, and you’ll achieve this better when you have experts assisting you. 

5. You will be partnered with marketing experts who will monitor your marketing strategies. 

The thing about campaigns in and out of Amazon is that they are not a one-time-only thing. Digital marketing for Amazon sellers is made easier when the following assistance is provided for you:

  • Monitoring website traffic and the effects of optimization
  • Auditing websites for SEO, link building, and ensuring performance goals of blogs are reached
  • Growing social media followers
  • Checking impressions and click-through rate
  • Observing conversion rates
  • Adjusting Amazon marketing strategy accordingly to hit goals

Seller Interactive: Your Partner Amazon Advertising Agency

Are you ready to take on new tasks? You won’t feel too overwhelmed when you know you’ll get marketing service from experts. You can either take on within Amazon campaigns then delegate the marketing needs to experts outside Amazon since it is a new responsibility. Or, of course, you can fully entrust all tasks to an Amazon marketing agency.

Seller Interactive could be just the partner you are looking for, and we’d be happy to assist you both in and outside Amazon. We have a team of Amazon experts who will help you strategize and enact an advertising campaign on the platform. With the new demands of the algorithm, we, too, have adjusted by working with experts in digital marketing. 

If you are interested in the Amazon services we offer, give us a call at 1-800-820-3746. We’d be glad to explain our services to you.

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