Last updated on January 26th, 2023
Written by Ken Zhou
Launching a product on Amazon should be one of your proudest moments as a brand or business owner. This means that you are ready to finally put your product out there and introduce it to thousands of people on the platform. It seems easier spoken, but in reality, you’ll need to cover a lot of tasks beforehand.
You may find yourself asking: Is it essential to have a product launch, anyway? It all depends on the success of the launch. A carefully thought-out and strategized product launch can lead to successful audience-to-sales conversions and a significant impact on your brand. With this, you can pique people’s curiosity and get them hyped on your products. So yes, having a product launch—a successful one—is very important.
Here are some of the benefits of having a product launch:
The reason why you're going through the hassles of promoting your new products is to get them on people’s radar. Since it's a new brand, product, idea, or innovation in the market, you will have to work twice as hard to get the ball rolling. Your target market may not even have the slightest inkling that your product exists. You have to effectively sell your product from the get-go with its different features and benefits and why it should be on people’s carts.
Having a successful Amazon product launch won't solely focus on your product. It's also one way of introducing your brand or company. You can think of it as a win-win situation. Although you really have to put in much work in terms of planning, organizing, and execution, you need to think of the rewards that will come right after.
The internet is an extremely large marketplace with a lot of potential competitors. The challenge is for you to rise above the competition and find your leverage. First and foremost, you have to be visible. The more people know about your brand and the goods you offer, the higher the chance of closing a sale.
A successful product launch will lead to increased sales. Once you've successfully created the hype, you can expect orders to pour in from all parts of the country. Since you're working with a new product, you need people to vouch for it through reviews. This is a direct effect of having those sales come in. But even if you don't have the reviews just yet, the number of sales will speak for itself. This will draw enough attention to your consumers.
When you're launching a product, you're not just shining a light on the latest addition to your line. You're also putting your brand’s name out there. Say you're a brand working on fitness equipment and clothing; once you've launched a new product, people will instantly consider buying your products instead of similar ones from other brands since you've fully established yourself in that niche.
Now that you're planning to launch your products on Amazon, here are some of the key aspects that you need to focus on and polish.
Prior to your scheduled launch, you must already have your listings optimized. You can work with an Amazon product launch consultant to make this work. It's crucial that your listings are recognized by Amazon's A9 algorithm.
For you to get optimized listings, you must tick these off of your list:
You can't get an optimized listing without working with the right keywords. So before anything else, make sure that you have invested enough time, effort, and resources into your keyword research. For this, you can work on it manually, use the available tools in the market, or hire an Amazon SEO service agency.
After you've done your keyword research, the next step would be to work on SEO-friendly content. This is where you’ll be incorporating your keywords. You need to use these keywords as naturally as possible. This way, your content appeals not only to Amazon's algorithm but also to your target audience.
High-ranking keywords should be on your product title, descriptions, headers, and other key parts of your content. You want Amazon, along with other search engines, to recognize your content and have them on the first page of a search engine results page (SERP).
Bullet points are a great way to summarize your product descriptions, key benefits, and features and allow maximum readability. You can add up to 5 bullet points focusing on the pros and unique selling points of the product.
Aside from making sure your written content is properly optimized, you also have to consider your visuals. Product images are some of the first few things that people notice. You have to see to it that your images provide enough detail and aesthetic impact to generate interest and sales.
Since reviews are a huge factor in any customers' purchase decisions, you must put the utmost importance when it comes to customers' reviews. You can incorporate these in your listing images or try out the Early Reviewer Program.
It's important to get as many reviews as you can since most consumers consider these in their purchasing decisions. The more positive review, the more credible your brand and product.
For all sellers registered on Amazon, having positive reviews is critical to their success. You also need to make sure that you know how to deal with negative feedback on Amazon.
While reviews are essential, you can't do this without actually selling your products. With that, it's needed that you close in your first few sales. It is significantly harder to sell new products, especially new innovations. You should invest in Amazon advertising as an initial step to getting your products out there. One such method is running Pay-Per-Click (PPC) campaigns.
If you're just starting out on the platform, you will have to learn how you can further maximize your reach. Since you will have to overcome a learning curve, you do have to spend time and financial resources in learning how PPC campaigns work. However, these campaigns will definitely be worth it once you have figured out how you can integrate these into your marketing strategy.
If you're selling a new product, it's only logical that you would want to get as much traction. Try advertising on different social media platforms and run various marketing efforts that will appeal to your target market, further improving your reach.
Launching a product on Amazon is a huge milestone and one that you should definitely prioritize. If you want to fully maximize your reach and let everyone know what your company is and what you do, make sure that you go through this Amazon product launch checklist.
Do you have a brand new product that you would want to launch on Amazon? Work with an Amazon product launch consultant today! Seller Interactive can help you plan and execute launch strategies for your business. Schedule a call with us to know more! Get started right away by emailing us at [email protected].
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