Keywords are indispensable on Amazon. Without these precious words and phrases, your customers will have a hard time finding your product listings. This is where SEO comes in. Take note, however, that the type of SEO method you use on Amazon is not the same as that which is used in Google.
There are specific techniques in using keywords, specifically in your product titles and descriptions on Amazon, that boost your rankings. One of them is not using your brand name at the beginning of the title.
You may find this tip surprising. Now, before those negative thoughts start playing themselves out in your head, truth be known that this is not a violation of any guideline on Amazon.
Yes, when Amazon rolled out its new guidelines, they included the suggestion of starting the product listing title with the brand name, thus to increase your keyword ranking status. But seriously, this may prove to be more disadvantageous for your brand.
Why? People rarely search for brand names when shopping online. And this also applies to Amazon.
When you put your brand’s name first, you end up sacrificing your most precious keyword real estate. Remember that the top-ranking keywords in your list land in the title.
So instead of prioritizing your brand name, put your wealth of keyword ranking status in front. Then end your title with your brand name.
If you are worried that this will get you delisted, relax. You will not be violating Amazon’s guidelines. This aspect is different from other directions for their new FBA product titles, which you have to observe. Among these are not using terms like free shipping or 100% quality guaranteed or punctuations like exclamation points.
To help you search for the ideal top-ranking keywords for your page, especially your title, take these tips to heart.
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