Brand-Care is Self-Care: Key to Protect My Brand on Amazon

Protect your Amazon Brand

Last updated on March 9th, 2023

Written by Ken Zhou

Have you heard of the term "self-care”? If you haven't yet, it means taking care of yourself to be more competent in going through life. It might sound easy, but it’s a lot harder to do than it sounds.

The same concept applies to the question "how to protect my brand on Amazon?" which is the brand care you must have for your business. It's a way to maintain and defend your brand's reputation. Additionally, it requires ensuring that all marketing and advertising materials accurately portray the brand's desired image and that any unauthorized use of the brand's intellectual property is promptly stopped.

Why are these two connected? It's because important business owners should always consider their brand. But at the same time, it’s necessary to remember that, as a seller, caring for yourself also means caring for your business. For some, these may not even be related to another. However, do know you can look after your business and yourself simultaneously. Making wise judgments for your business is possible when you get enough sleep, eat healthily, and care for your physical and mental well-being.

Not to mention, when you feel good, it shows in your work. So in light of this, reflect that caring for yourself is just as important as managing your business. Read on further as we give you more clear insight on how to protect your brand.

What Are the Two Well-Known Enemies of Sellers?

In taking care of yourself, you'll often encounter problems and issues. The same happens in the digital world; you won't always see positive things online. With this, you better prepare for the issues you may encounter on Amazon. Other sellers experience this too. So don't worry much about it since these things really do happen when you’re an Amazon seller. Here are the two terms you need to know and look out for when protecting your brand:

1. Hijackers

An Amazon hijacker is a seller or distributor who sells the same item as private label merchants on Amazon but for a lesser price. These may be sellers who purchased your product at a discount or copycats who sell the same thing. Your product listing has been hijacked when a seller copies your goods and offers an identical version of your product.

2. Counterfeiters

Counterfeiting is a way of hijacking. However, this one is a kind of Amazon seller who will replicate your products and resell them as their own. Counterfeiters would buy your product, copy the product design, branding, and packaging, then ship it to Amazon, where it would be listed under the same conditions but offered for a much less price.

For example, a counterfeit seller will purchase authentic Adidas running shoes as their mould and produce them independently. However, the sneakers will still bear the Adidas logo and be marketed and presented as real Adidas running shoes. The end product will be a copy of the shoes made with substandard or low-quality materials. Counterfeiters can then sell this at the same price as the original or lower one, killing the product's authenticity either way.

Counterfeiters and Hijackers

The What’s and How’s of Protecting Your Brand

After knowing who your enemies are, you must know what to protect and how to protect your Amazon account. If you don't safeguard your brand, your efforts could be useless. So, to continue your path on the Amazon marketplace without a doubt that you have missed anything, we've listed certain aspects you should know and do to protect your brand:

WHAT: Protect your inventory

Businesses must proactively protect their inventory from online threats in today's digital world. But sadly, many continue to employ outdated security practices that open them to hacking. Here are four things you can do to help protect your online inventory: 

1. Use a secure server. Ensure a secure server running the most recent security software is hosting your website. It will be tougher for hackers to access your inventory data if you do this.

2. Use strong passwords. Make a distinct, strong password for each account you have for your inventory. Avoid using common words or phrases that hackers could easily guess.

3. Encrypt your data. Ensure all your inventory data is encrypted, both in transit and while in storage. It will make it far more challenging for hackers to access your private data.

4. Know the latest security threats. Keep an eye on the most recent security threats so you can immediately spot and address any potential hazards to your inventory.

WHAT: Protect your logo

The representation of your company is its logo. It's one of the first things people will notice about your Amazon brand, which can help create a lasting impression. That's why it's significant to ensure your logo is protected. However, this is also a key part of your brand identity, and you don't want anyone to hijack it or create a counterfeit product that could damage your reputation, so you must take steps to protect it. Here's how you can do it:

  1. Send an application for your trademark application for your logo. It will give you a reason in court against anyone attempting to utilize it without your consent.
  2. A copyright notice should always be added when unauthorized sellers use your logo on a website or in promotional materials.
  3. Keep an eye on how others are using your logo or brand name. If you notice any unlawful activity by an unauthorized seller, contact the person or business immediately and ask them to stop.

WHAT: Protect your branding

Branding is more than just a marketing campaign. It's what sets a business and its products apart from the competition. It's the personality, credibility, and even the mystique of the business. 

Amazon is renowned for being a home for high-quality goods. But many merchants are unaware of these dishonest sellers' danger to their branding. You can protect your branding by taking the following simple steps.

  1. Ensure you have a strong trademark for your business branding. It provides well-established marketing for your products on the Amazon store.
  2. Keep an eye on your product listings and use Amazon's reporting tools to flag any suspicious activity and to advance your brand's security. 
  3. Consider working with a brand protection service or team of experts who can assist you in keeping an eye out for counterfeiters and Amazon hijackers and who can ensure that they will take appropriate action against them.
Amazon Brand Registry

How to Come Up with a Solution?

If you're facing a problem, big or small, the first step is to devise a solution. And a problem without a solution can cause stress, especially in selling and can ruin your brand's reputation if not handled properly. Additionally, a problem that's solved can lead to more problems.

The Amazon Brand Registry program assists businesses in securing their intellectual property on the online marketplace. In addition, it helps brands to protect their Amazon listings from hijacking, counterfeiting, and fraud. If you're curious about this, here are steps on how to sign up:

Step 1. Create an account with Amazon to be eligible to sign up for Brand Registry. 

Step 2. Gather all the information about your brand, including your logo, trademarks, and product images.

Step 3. Once you have all that information, complete an application with Amazon. It will consist of essential details about your brand and your contact details.

Step 4. After you've submitted your application, Amazon will review it and decide whether or not to approve it. They'll email you that you've been welcomed into the program if everything looks good.

Step 5. Once accepted into the Amazon brand registry program, you'll have access to several tools and resources to help you build and protect your Brand on Amazon. These include enhanced Amazon product listing features, reporting tools, and support from Amazon's Brand Specialists.

Brand-Care Is Self-Care

Brand care is essential to self-care. The more successful or organized your business is, the more at peace you are with your life. At the same time, your brand conveys much about who you are and how you perform. As a result, having a strong brand indicates that you know how to look after your possessions, and therefore, you should know how to protect your business.

It could be challenging to know where to begin, but if you have a passion and a purpose, you can quickly grasp the idea that brand care is, indeed, self-care. These two factors will help your progress as you work toward these two goals as a brand owner. Having a passion and purpose as an individual is important since this will motivate you to work hard and overcome all the difficulties you will face as an online seller.

However, we understand how overwhelming it is to protect two things simultaneously: yourself and your business. Still, this one will come easy if you seek experts regarding your concern on how to protect your brand and distinguish that it's the same as taking care of yourself. So let's get started by booking a call with us and allow us to be the one who'll take care of your business for you. Take that one step to caring not only for your business but for yourself, as well. 

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