Increase Your Brand’s Visibility and Sales by Working With Amazon Advertising Agencies

August 23, 2021
Written by Ken Zhou
Amazon advertising agencies

Whether you're new to selling on Amazon or not, you might find yourself thinking it would be nice to have some help around here. Unfortunately, certain processes might require a knowledgeable team that's been in the business for a while. This is where Amazon advertising agencies come to your rescue. 

If there's anyone you should direct your Amazon-related questions to, it's the professionals who have tons of experience managing seller accounts. These are the people who truly know the ins and outs of Amazon, including the different guidelines to avoid suspension. As a seller, you would know that there are many rules and regulations you should at least familiarize yourself with. Failure to comply with Amazon's guidelines may result in your listings' or accounts' suspension, which would put a halt to your operations. 

And to put it on a more specific scale, if there's anyone who knows best how you can succeed by selling on Amazon, these are digital marketing professionals who have explored numerous strategies for seller accounts just like yours. Enlisting their help may be beneficial not only for evading problems with your account; rather, they're here to help you grow. 

But, how exactly can a full-service digital marketing agency boost your visibility and sales? Why are these things important when selling on Amazon? This article talks about how these marketing agencies can help you out and the concrete steps to go about this. Read on to know more!

Importance of Increasing Your Brand's Visibility

People say the first part is always the hardest. This saying applies to starting a business too. No matter the platform or manner of selling, every business owner will find it hard to introduce their brand and products to their target audience—to which we address with a resounding “Don’t worry!” You're not the only Amazon seller who has this problem but fortunately, there is an excellent solution to this.

The solution to this may sound simple, but it entails many steps, especially in a fast-paced environment like Amazon. In a sea of thousands of sellers on the website, whether these are your direct competition or not, the audience has many stores to choose from. Thus, it’s essential that you increase your brand's visibility and make your target audience more aware of who you are. Add the fact that users who shop online have shown to have decreased attention span compared to those shopping in a physical store; you have to invest in executing the best Amazon marketing strategy. 

That said, your listings should be more noticeable compared to others. The more visible your business or products are, the more frequent users see them, making them more acquainted with it even if they haven't bought anything from your store yet. Aside from familiarity, increased brand visibility can also rouse the customer's interest.

There are many ways on how you can increase product visibility. For Amazon, however, here are some strategies that you can discuss with a digital marketing agency before applying them to your product listings.

Keyword Targeting Through Search Engine Optimization (SEO)  

Amazon gained popularity over the years because of the convenience and wide range of choices on its website. This success can be mostly attributed to the millions of sellers on the platform. Amazon already has the traffic, that's already a given advantage, but you need to put in work to make your products stand out. You can make this happen with the right SEO strategies.

Contrary to popular belief, SEO is more than knowing the right keywords. It's all about understanding Amazon's A10 algorithm, optimizing the keywords, and integrating them naturally into your product listings. Working with an agency will be very helpful to you, especially if you're starting your strategies from scratch. If you currently have one, they will analyze its performance and see if it aligns with your current goals.

Why do you need an effective SEO strategy?

Implementing an effective SEO strategy is more than getting on the search result's first page. This will lead to a domino effect that can increase your revenue, give you quality leads, and create a stronger online presence.

Increased Brand Visibility Through Product Listing Optimization

SEO and listing optimization fall under the same category—these are all geared to improve your listings further to maximize their reach. Listing optimization, however, is a general term for the process. While SEO only accounts for targeting the right keywords to integrate into your listings, optimizing it means you have to get the title, images, customer support, and answered questions all checked out. 

As a business owner who handles several tasks at once, you might not know just how much time, effort, and money goes into properly setting up a listing. High-quality images and videos are usually taken with high-resolution professional cameras, and these are processed further to go with Amazon's posting guidelines. 

Optimizing your listings also includes ensuring your product features section and descriptions are accurate and setting the right price. So work doesn't end as soon as you get your listings published; you have to update it now and then, especially if there are any product specification changes.

The last thing that you'd want to have is a falsely advertised listing. Amazon is strict about promoting its products as accurately as possible. Failure to comply with these rules may result in your listing's deletion and, even worse, possible account suspension.

Why is product listing optimization important?

Optimizing your Amazon listings makes your products more visible to the audience trying to search for a particular keyword. The more visible you are on Amazon, the higher the possibility of making a sale. So, more views = more customers = more sales

Since it's more than integrating the right keywords to your listings, it may take you quite some time to have them fully optimized. Working with an Amazon digital marketing services company can help address this problem. Since they are more experienced in managing product listings on the platform, they already know how to oversee yours and make adjustments if necessary.

amazon new product launch

Initial Boost in Traffic by Strategizing a New Product Launch

One of the most common mistakes new sellers make is underestimating the benefits of running a proper product launch on Amazon. For them, getting their listings right and uploading them on the platform is its official "launch." Although this is completely acceptable, launching your product properly comes with many advantages, especially if you're a new Amazon seller. Contrary to popular belief, a product launch does not simply cover the products going live—it goes beyond that. 

There are three steps to this process: preparation, optimization, and conversion. All your media assets should be ready beforehand for the preparation process, along with SEO checks on your written content. This phase will focus on aligning your product to your target market and Amazon sales goals.

The optimization phase aims to increase your product's reach and visibility. First, you should know the keywords you want to rank for. Knowing this and optimizing your listings properly can significantly boost traffic, leading us to the third part. Once someone clicks on your listings or advertisements, they are instantly considered as leads. 

Now, it's also your job to turn these leads into a customer, hence, the conversion process. You already have their attention; your listings should be convincing and attractive enough to make them buy your products. After all, this is how you're going to make your business profitable. Of course, maintaining your listings and managing your marketing campaigns is also a huge part of the "conversion" process, so you have to monitor your account's health every day to ensure you're targeting your goals properly.

How Increased Visibility Can Lead to Sales

You know you've optimized your Amazon product listings correctly once you have already gained your initial traffic. For example, if you haven't invested in any advertisements but already have some traffic, you could incorporate your keywords into your listings and present your products in an SEO-friendly way. These are organic searches, which means you don't have to spend money on display ads to get this traffic. In a perfect world, this is already enough. But competition on Amazon is cut-throat—hence, you'd have to go through lengths to stand out.

While it's great that your listings are already visible through organic searches, further boosting it through paid Amazon ads can significantly double your sales. But, of course, you can also choose this route if you're having a hard time gaining organic searches.

Boost Your Listings’ Presence Through Amazon Pay-per-Click (PPC)

Aside from achieving organic growth on Amazon, you can boost your listings' presence through Pay-Per-Click (PPC). Basically, with this marketing strategy, you set up your ad campaigns, and you'll only get charged for it when a customer clicks on your ad. This is an effective marketing strategy, especially if you want a high return-on-investment estimate on your campaigns.

With these, you have a clue that you have piqued the audiences' interests enough that there’s a high chance they would add the item to their cart after they’ve gone through the listing. Once someone clicks on your ad, they instantly become a lead—what will drive them to checkout from that point is how you present your listings.

It may sound like it's such an easy thing to set up on your own, but building a PPC campaign, especially if you don't have prior experience doing it, has a high probability of failing. In addition, Amazon is, indeed, an online jungle—the competition is tough, and you can’t afford to skimp out on effective marketing strategies. 

Most new sellers don't realize it but not asking a PPC expert for help may be why they are not getting the results they want to achieve. So if it's your first time setting up a PPC campaign, it would be best if you work with an Amazon digital marketing agency. Not only do they have experts who can help create and execute your advertising campaign properly, but they can also adjust the bids accordingly, so you're not just wasting money on low-performing clicks. Effective AND efficient. 

Why do you need an effective and efficient PPC strategy?

Creating an Amazon PPC campaign will take time and effort on your end. You wouldn't want these resources to go to waste, so it would be best if you did it right the first time around. A carefully planned and implemented PPC strategy can help minimize your ad spend while maximizing your reach and sales.

Focus On Expanding Your Business, Work With Amazon Advertising Agencies

Working with an Amazon ad agency can significantly take off a lot of pressure from you. You don't have to do everything on your own—now, you have a team to work with when setting up your listings, campaigns, and other marketing strategies. If you're looking for an advertising agency that can help you, Seller Interactive is more than happy to assist you.

We can help you with everything listed above and more! It doesn't matter whether you've been selling on Amazon for years now or it's your first time; we can help you reach your goals and grow your business to lengths you have never imagined. 

So, do you want to start maximizing your listings' potential? Today is the time to do it. Contact us for a consultation via email at [email protected] or call us at 1-800-820-3746.

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