How to Launch Product on Amazon Successfully? Avoid These Mistakes

July 6, 2021
Written by Kevin Wong
Amazon Product Launch

Product launches are nerve-wracking, even though you've consumed all the "how to launch product on Amazon" tutorials and articles online. You've done everything you can before going live, like sourcing a great product, creating a listing, and setting up promotions. But how can you be so sure that you've done it right?

Mistakes are inevitable, especially if you are a rookie seller or even a veteran who wants to launch a newly invented product. These mistakes can prevent your product from getting a decent ranking, or worse, Amazon may kick you out of their platform. 

Here are the common Amazon product launch mistakes and how to avoid them:

Wrong estimate of launch duration

You have noticed an impressive spike in sales within the first few days. Is it the right time to stop the launch and start selling your product at full price? If you do this, you won't gather enough reviews and build up a sales history to rank your products.

On the other hand, a long launch duration, say, more than a week, may hurt your inventory and profitability. Amazon also warns sellers who deliberately abuse their promotion programs to get higher rankings or sales.

So what is the sweet spot? The ideal launch duration is seven to nine days, which allows you to build up your product at the right pace.

Redirecting customers to an incorrect URL

One technique to drive traffic to your product on Amazon is merely placing the URL on your social media posts or website. 

Here's what you should do to get the right URL:

  1. Go to your storefront.
  2. Search the item you want to promote.
  3. Copy the URL in the navigation bar and paste it on the post.

In this way, you can rest assured that the URL links to the item you're offering.

The product was not tested thoroughly

Product testing can take much time, yet this is necessary to avoid jeopardizing your launch and your future on Amazon as a seller. So you have to make sure that you're selling a high-quality product that passes relevant standards, or else you will be risking your selling privileges on the platform.

It would be better to hire a third-party tester to perform this task and provide unbiased reviews about your product. Luckily, Amazon FBA launch services can give you expert advice and suggestions on how to improve your product before launching it on the marketplace.

Discount on the product is too high or low

Since your product is still new, you have no choice but to sell it at an "introductory price," also known as a discounted price. And take note, customers love discounted products. But what is the right discount rate for a product launch?

You can determine the correct discount rate by analyzing the demand and popularity of your product. For example, if your product can sell like pancakes, then opt for a lower discount. But if it isn't popular or with low demand, place a higher discount to convince people to buy your product.

No maximum order quantity on coupons

This is one of the things you should never overlook when creating coupons. Understandably, you need to be "generous" during your launch since you're just starting. But not to the point that you're giving away your whole inventory.

That is why it is essential to set the Max Order Quantity when setting up a promotion. Set a limit by restricting one customer to one item per coupon. You may tweak this parameter in your Seller Central account or through an Amazon launch service if you're using one.

This is a newbie mistake you shouldn't miss as you proceed with your launch.

Asking for positive product reviews

Requesting positive feedback from your customers or asking your friends, colleagues, family, or relatives to leave 5-star ratings and reviews will hurt your account and may even earn you a suspension. Likewise, incentivizing reviews are also discouraged.

It’s tempting since good reviews can get you a lot of your customers’ interest and sales, but there is no way you could game or hack the system. Amazon will never tolerate such malicious actions in its marketplace.

Alternatively, you can enroll in the Early Reviewer Program, which encourages customers to leave feedback for new products. After reviewing a product, Amazon rewards the customer with small credits of $1-3 Gift Cards. But take note that the Early Reviewer Program will cost you $60.

In Closing

You may also use the best Amazon product launch service to save yourself many headaches and sleepless nights. You will not feel obligated to read numerous content as well. However, you must stay hands-on from start to finish. After all, no one knows your product and brand better than yourself. You must be aware if something goes wrong or amiss. If you launch a product without fully understanding it, you may end with costly mistakes or, worse, losing your business. 

Do you want to launch your product the right way? Seller Interactive has an excellent service that will help you reap growth and success in the biggest eCommerce platform. Please email us at [email protected] or [email protected] to get started.

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