Amazon SEO 101: How to Be an Amazon Ranking Expert

Last updated on June 5th, 2023

Written by Mohamed Aden

Did you know that Amazon sells 6,500 items per minute in the US alone? There’s no doubt it's one of the fastest-growing global retailers' platforms online. Millions of SMBs, or small and medium-sized businesses, worldwide are selling products on Amazon. So if you want your business to stand out, it is crucial that you know how Amazon SEO (Search Engine Optimization) works. You should know that optimizing your listings can significantly affect your product rankings and sales. On this page, we will teach you how to be an Amazon ranking expert to help your business be on top of the game!

What is Amazon SEO?

Amazon SEO is the process of optimizing your product listings to rank in top Amazon searches for related keywords. When you optimize your product listing, you make it easier for Amazon SEO services to find your listing and show it to shoppers who are looking for something like your product.

The Amazon Ranking Algorithm (A9) 

It is a former independent subsidiary of Amazon that builds search engine and advertising technology. It is the technology behind ranking product results on Amazon.

Google's search engine is a lot similar to Amazon A9. Both take elements like keywords when identifying the most relevant results for a given search. However, the Amazon A9 algorithm is unique in several aspects. One of the obvious differences is that Amazon is a search engine only for products, without the need to include information and navigational searches. 

The main goal of the A9 algorithm is to help the buyers find the most relevant product for a given search. It will rank different products and brands on Amazon according to the probability that the product will meet the user's wants or needs. 

Why Keywords Matter

As you already know, keywords are some of the critical factors Amazon looks for in determining relevance to search queries, and therefore setting rankings on its result pages. Thus, it is crucial to utilize highly relevant keywords as part of your product listings.

You can use many tools available online, or  SEO services Amazon provide when you research keywords with the highest volumes of searches. You can start thinking about the terms and words your target consumer would want to search for. You have to be as creative as possible and use a keyword tool that would deliver you the highest-ranking terms. 

Plan your keywords strategically and only use the terms that are relevant to your product. You can also use relevant, lower-volume keywords with lesser competition. Using lower ranking on a high volume search term can be less beneficial than ranking first for a search with a lower volume of searches in some cases.

Optimize Product Listings 

Now that you already have an idea as to how Amazon A9 works, you should know that it is crucial to invest the necessary time to enhance product pages using the best practices of an Amazon ranking expert.

All retailers should aim to optimize product titles, descriptions, features lists, images, and the other elements used for listing. Failing to do so can cause your brand to have lower product rankings. 

Below is a list of components that you should pay attention to with your product listings.

• Product Titles.  There's no doubt that this is the most critical aspect when listing an item on Amazon.   Sellers should also consider essential elements like the brand name, product type, features, size, color, and other necessary details. Most significantly, don't forget to include one to two of the product's most relevant keywords.

• Product Description. Write product descriptions that can convert to sales. Focus less on the features of the product but more on the benefits that buyers can reap. You can take advantage of Amazon's A+ Content feature. This will give you an attractive visual format to amplify the points you wish to convey to your audience.

• Features List.  As a retailer, you should aim to integrate other relevant keywords that were not used in the title. You must also point out the most crucial details, benefits, and features that your target consumer may receive from the product.

• Backend search terms. Use this space to integrate additional keywords, keyword variations, common misspellings, and other words associated with your product. Take note that misspellings can be a useful addition to accommodate consumer typos when searching for a product.

Tracking Your Product Listings’ Performance

After you have optimized a product listing for both keywords and sales conversions, an Amazon ranking expert will regularly monitor the product listings' performance. Knowing the data will help you see the standing of your rankings and make necessary improvements and adjustments.

If your keywords are not doing well in ranking your products, you must research and identify stronger keywords to deliver better results. 

Knowing how Amazon’s A9 algorithm works and how to optimize your listing can be extremely beneficial for your business by boosting conversions, driving more traffic, and eventually growing your Amazon FBA business.

Final Thoughts

The Amazon A9 algorithm has unquestionably changed over the years. However, in many ways, the best practices for achieving a good product ranking on Amazon is still the same. The only thing that has changed is how you weigh the factors.

Frequently, several sellers are having challenges in adapting their advertising strategies to Amazon's changing standards. Suppose your brand would need a professional's help in navigating the ins and outs of Amazon and earn the most benefit from an optimized campaign. In that case, the SEO experts from Seller interactive can help you.

We offer Amazon listing SEO services that can help you pull the most value, revenue, and product authority out of your Amazon marketing efforts.