8 Reasons to Hire Amazon Brand Protection Agencies

October 10, 2020
Written by Ken Zhou

Launching products on Amazon isn't an easy task. You have to fully invest your time and resources into making sure this works for you. This is the reason why most sellers are seeking the help of reputable Amazon brand protection agencies. Sellers have labored in much of their time and money into making an Amazon business possible.

The threats of stealing your brand

Even if you're just starting out on Amazon, it's important to recognize the real threats of having your brand stolen from you. This may be as simple as hackers meddling into your listings and hijacking it from there. In addition to this, you shouldn't undermine the number of unauthorized sellers who will go through their ways of corrupting the Amazon marketplace. Here's how your business may be at risk:

  • Unauthorized sellers are deploying black hat tactics to win the Buy Box.
  • Sellers can blatantly copy your products or source imitations of your brand.
  • Hijack your listings
  • Sell counterfeit items to customers.

As a seller who's worked so hard to have your brand on Amazon, you should be alarmed. Especially if you've scaled up big time, and people are more aware of your brand and the sales volume that comes with it. This is where Amazon brand protection agencies come into play.

How to Protect Your Brand on Amazon

Given the number of threats that you may come across, there are ways you can protect your brand successfully on the platform. Here are some of them:

1. Understand that Amazon will not help you deal with unauthorized sellers.

For Amazon, the more businesses competing for the same product, the better it is for them. Consumers are faced with numerous buying options, which will also be beneficial for Amazon, as well. However, as a seller on the platform, you may not want the added competition, especially if these are unauthorized sellers. 

Understanding that Amazon won't help you take down these sellers will alleviate the frustration out of you. Hence, you must take proactive steps to make sure that your brand is secured and protected.

2. Apply for Amazon Brand Registry.

While Amazon can't outright help you in taking down unauthorized sellers that are competing with your product, they can offer your brand the protection it needs with the Amazon Brand Registry. It's a program offered by Amazon, which focuses on protecting the brands that are owned by manufacturers or OEMs with branded products.

By enrolling in this feature, you're guaranteed that other sellers won't be able to make changes to your product detail pages. Hence, lowering down the chances of getting your listings hijacked. It also gives you the certification that you're the owner or manufacturer of such a brand, making your Amazon store more credible than the others.

3. Work with an Amazon brand protection agency.

If you want that extra layer of protection for your listings, you can directly work with an Amazon brand protection agency. At least with this option, you have full control over which agency will help you in protecting your brand.  

It's not an easy feat to deal with counterfeit sellers and hijackers. In fact, just by letting these people operate and be a direct competitor against your business, you can expect to lose a lot of money. An Amazon brand protection agency will help you deal with these sellers without having to go through much trouble.

This is a mission that you shouldn't just be doing on your own. A reputable brand protection agency will help you protect and rebuild your brand to ensure that you're gearing your efforts in the right direction.

Understanding Digital Marketing on Amazon

When it comes to an understanding of how digital marketing works on Amazon, you will have to be familiar with the technicalities of how the system works. Basically, it's an e-commerce platform that accounts for the majority of online sales in the United States. As it continues to gain traction, Amazon has expanded its services and shipping to other countries all around the globe, as well. As a seller on the platform, this should be very good news for you. However, you can only fully maximize this if you've successfully built your brand.

This is also one of the main reasons why you should protect your brand. Since there are a lot of different ways, sellers can advertise their businesses on Amazon. This makes it possible for any seller, whether they are authorized or not, to advertise their products as legitimate and authentic. If it's your brand that's affected, then you should all the more be wary of this. That's why you must thoroughly understand how you can make a fool-proof Amazon business marketing strategy.

Your marketing strategy will help build your brand.

It's important to have a concrete Amazon business marketing strategy because it's how you're going to introduce your brand to your customers. If you're an established brand who's moving to sell on Amazon, your marketing strategies should be inclined to the easy recognition of your products. You would want your previous customers or those that are already familiar with your brand strike that there's something familiar that they should recognize.

However, if you're a relatively new brand coming into the platform, you must also invest in creating a strategy that will deem you as recognizable. Here are some tips on how you can create an Amazon marketing strategy.

1. Create an Amazon Enhanced Brand Content for your products

Amazon's Enhanced Brand Content or EBC is a feature that primarily focuses on giving more information about your products. While you do have your product listings to convey information about it, it's usually not enough. Product listings tend to be wordy, and everything you should put in there is fairly limited, so if you want to establish your brand fully and set it separately from other businesses or brands.

Through Amazon EBC, you'll be able to fill the templates with more visuals like pictures and infographics that will help you convey what your brand is all about. Although you may need to invest in putting up some time and effort into this, it solidifies the fact that you can introduce more about your product and brand with it. It's also important to note that the more the customer knows, the better it is for your brand.

2. Use Amazon Marketing Services

If you're familiar with Amazon Pay-Per-Click or PPC, it's a subtype of the marketing services that Amazon has. Collectively known as Amazon Marketing Services or AMS, these basically deal with the advertisements that you plan to do on Amazon.

3. Learning how to do Amazon SEO.

You can think of Amazon as a search engine on its own. Although it's not as extensive as Google or Bing, it very much functions the same way. Hence, you can say that the same principle should apply when you're making a marketing strategy. For websites, the higher these rank on Google, the higher the website footprint they will have. As you know, the more people you have on your page, the higher the chances to close a sale.

Now, what you need to do is to make your listings discoverable. Your listings have to rank on Amazon search. It's better to target the high ranks as it will give you more visibility. You can achieve this by learning how to do Amazon SEO. For this, you can use several tools to make sure that you're working with the right keywords on your listings.

Key Take-away

Selling on Amazon is one of the best decisions that you can do for your business. While it has a lot of advantages, it also comes with its own set of disadvantages, as well. Dealing with unauthorized sellers or those who sell counterfeits are two of the things that you should be mindful of when working on your business. You can work with reputable Amazon brand protection agencies for this and, at the same time, continue working on your brand identity. These are two ways on how you can approach the situation proactively.

Are you looking for an Amazon brand protection agency that will help you weed out any unauthorized sellers or counterfeit sellers of your brand? We're here to help! With our extensive experience in protecting brands on the platform, we're definite that we can successfully help you out in protecting your brand on Amazon. Talk to an Amazon seller account specialist today! Schedule a call with us by sending an email to [email protected]

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