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Last updated on February 16th, 2023
Written by Nicasio Co III
Your products are all set after spending months planning to manufacture goods that will pass quality assurance. You know that these products will sell because you have diligently done your market research—you have a target audience who will love and patronize them. To reach that audience, you need ads and Amazon store optimization.
With all the tasks on your plate, doing them all on your own would be difficult work. Good thing there are Amazon advertising agencies where you can get expert help. In this article, let’s get down to the critical areas of marketing and how an Amazon digital marketing agency can assist you in these tasks.
Marketing inside Amazon involves thinking of creative ways to get your customers’ attention and optimize advertisements with keywords for them to appear on client search results.
Amazon is governed by the algorithm called A10. This year, with the change of name from A9 to A10, Amazon updated what the algorithm checks. These are the different areas the algorithm considers now:
Despite the changes, search engine optimization (SEO) remains important to achieve organic sales and for your paid ads to appear on customer search results. Three processes fall under this category, including:
Optimization begins with keyword research. Tools such as Google Trends, SEMrush, Ahrefs, Wordstream, Helium 10, and Keywords Everywhere are your best companions in this area. These tools have different functions of showing relevant and long-tail keywords, pay-per-click (PPC) cost, and even doing competitor keyword analysis through reverse ASIN. Yet, with the thousands of keyword suggestions, it still takes strategizing to pick which keyword to optimize your page and ads.
Moreso, the work does not stop with SEO, but you need to monitor how the keywords perform constantly. Doing so will help you get an idea of which keywords to bid on for paid ads. On the other hand, you can reoptimize if some keywords are not performing as expected.
After determining which keywords to use, you can now optimize your product page by including these in prominent areas, such as:
Partnering with an Amazon online marketing agency allows you to be assisted by experts in keywords research, SEO, and enhanced brand content.
Your keyword research will be handled by SEO experts who will use trusted keyword research tools. An SEO team will also be the one to decide which keywords to use in a sea of suggestions—thinking about competitor analysis? These experts will also include that in their tasks.
Copywriters will seamlessly include the chosen keywords in the product bullet points. Experienced copywriters will weave information about your products and the keywords smoothly to ensure readability and optimization. They will utilize the five bullet points and 1000-character Amazon bullet points requirements to convince your product page visitors that you are the best choice in the market and they should buy your product.
Trained graphic designers will create the images you will get from an Amazon marketing services agency. They will render images that are as informative as the texts you included in your bullet points. For example, your product description will provide more information about the product you sell. It is also an area for your other products and brand awareness.
It’s time to look into Amazon PPC campaigns and the different strategies to succeed within the platform.
There are four main types of Amazon Ads, and they work best for different goals.
| Sponsored Ads | Goals |
| Sponsored Products | This ad type is best in highlighting your best-selling product. If you want to maintain or boost sales of a particular product, this is the ad type to use. |
| Sponsored Brands | Meanwhile, Sponsored Brands are best for brand awareness and if you want to lead viewers of your ads to your Amazon Store where all your products are posted. |
| Sponsored Display | These are the ads that target browsing customers within or outside Amazon. |
| Amazon Store | Amazon Store serves as your mini-website within the platform, where you can post all your products and information about your brand. |
Here are some tips to help you with your PPC ad strategies:
Use the Amazon ads accordingly.
First, ensure that you are using the right Amazon Sponsored Ads type for your goals. Take note of the information above as your guide.
Begin with a high PPC budget.
We recommend starting with a high budget for your campaigns to ensure that they will not run out. If you invest in a lower ads budget, there may be a chance that your PPC budget runs out, and your ads pause when the number of customers is at peak.
Do not overdo negative keywords.
Negative keywords are the words that cause your ads to appear on searches that are unrelated to what the customer is looking for. As a result, you get a cost for the click without a sale. Use negative keywords but not to the point that you no longer appear in related searches.
It would be best if you used auto and manual campaigns together.
You do not need to choose whether to have automatic or manual campaigns as it is best to use them together. Launch auto campaigns first to get an idea on which keywords do the most searches, then complement it with manual bidding on performing keywords.
Learn from your competitors.
You can do a quick competitor analysis using the reverse ASIN in a keyword research tool. Through this feature, you can see the keywords your competitors are using. Depending on your strategy, this may be an excellent way to decide what keywords to incorporate in your ads.
Be wise with your ad targeting.
There are plenty of strategies you can do for ad targeting like the following:
The goal is for your product to be the better option than the page the customer landed on.
Use foreign languages and Spanish keywords.
You must have heard of Spanish keywords for your store and ads optimization. This strategy isn’t a myth, and you should include foreign languages, too, especially if your target audience involves foreigners. These customers use their mother tongue to search, so naturally, localized keywords may be ideal.
Here are some of the ways a team of Amazon professionals can be of assistance:
The tasks that a PPC expert from an Amazon marketing company will help you with are PPC strategizing, ad campaign monitoring, data analysis, reporting, and adjustments of strategies if need be. So it pays to have an Amazon expert looking into an area of your business where you invest so much.
In the same way, as Amazon SEO experts took the lead for your store optimization, they will also recommend the strategies to take for your ad's keywords. Thus, you are assured that the keywords you bid for are studied first by experts and not only picked randomly.
There are 9.7 million Amazon sellers worldwide this year 2022, and saying that the competition is tough is an understatement. A team of marketing experts ensures that the ads will catch your target audiences’ attention, pique their curiosity, and have them click through your ads to learn more about the product.
It will be easy to catch your viewers’ attention with appealing images or videos, which a team of experienced content creators will provide. The plans and visions of the marketing team will all come to life because of this team of genius graphic designers or video producers.
Last but not least in the three considerations in Amazon marketing is ads coming from external links or affiliate marketing. On A9, the algorithm did not consider external ads, but it is now given much importance in the recent A10 changes.
Amazon affiliate marketing is the service you can utilize as a first step to creating external links. You can create your website to post some blogs where you can use external links. Social media marketing is also on your side, as you can include the links in the posts you will publish on different platforms.
Aside from this strategy, you can also partner with bloggers who have high traffic on their website, so they can endorse your product and include the affiliate link in their posts. Partnering with social media influencers related to your niche is another way.
How it works:
Bloggers and influencers who sign up for this program are paid in three ways: pay-per-click, pay-per-sale, and pay-per-lead.
Now that you know how to use Amazon Affiliate Marketing, here are some tips to ensure that the campaigns you launch outside the platform will get the clicks and sales you aim for.
Facebook, Instagram, Twitter, and LinkedIn are just some of the social media platforms you can utilize. You can create an account on all sites, or you may focus on sites where your target audiences are active. Choose from videos, images, or texts for your content.
Yet, studies suggest that videos are the most appealing among all the content types, with 8 out of 10 customers deciding to buy after watching a product video. With that in mind, you may try it yourself to see how it works!
On the other hand, blog posts are good sources of in-depth information and especially helpful for potential customers researching before they buy. Great content types for blogs are single and round-up product reviews containing product information along with their pros and cons.
Finally, create unique ads that will not only capture attention but will make your brand and products be remembered. Hold webinars, host events, partner with Youtube vloggers, and hold contests on social media—marketing ideas never end. Squeeze out your creativity for your brand to stand out.
You can enjoy a ton of marketing benefits that will keep your online presence visible and afloat. Here are just some of them:
Social media marketing is more than just posting content but optimizing what you publish to appear on the right audience. An Amazon marketing agency has social media experts who will do market research to know which social media platform your target audience is on. They'll also provide more insight on what's trending and how these trends can be applied to your marketing strategy.
You do not need to look elsewhere for website developers and designers as an Amazon agency has a team of specialists who will take care of your website creation and design.
Once your website is up, a content team consisting of SEO experts and content writers will create content for you. All content is optimized to appear on Google search results. Content will be informative and enticing, so if the content has a link leading to Amazon, blog readers would be encouraged to click.
Suppose you are looking for a full-service digital marketing agency to assist you in the growing number of tasks on your Amazon business, Seller Interactive can be your partner.
We offer sponsored ad management, search engine optimization, and full account management for your marketing needs. You may give us a call at 1-800-820-3746 if you’re interested in learning more about our offers. We’d love to hear from you!
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