FBA, Store Optimization, and More Valuable Tools Amazon Services Sellers Can Use

August 9, 2021
Written by Ken Zhou
Amazon Services Sellers

In 2019, there are 2.5 million sellers on Amazon, and each of these businesses gives satisfaction to around 300 million customers all over the world. Small startups sellers to large brands and even Amazon wholesale business owners fulfill their dream of owning and running their trades while earning. As of today, Amazon continues to be the biggest and the unparalleled e-marketplace ever having a revenue of $75 Billion for quarter one of the year because of sellers like you.

Whether you are a seasoned vendor, a beginner, or still planning to build your Amazon presence, Amazon offers a lot of services you can use. To help you, this article will list some of these helpful tools. 

Seller Central

The seller central is what every seller gets once they have signed up for Amazon. You can use this to get a clear view of where your business is and an idea on how to create your game plan to advance. You can choose either the individual package which costs $0.99 per sold item or the professional package which costs $39.99 per month. Each has specific services to offer.

What you will get:

  • Daily updates of your business
  • Sales rate
  • Customers’ impressions
  • Product listing data
  • Available channels for troubleshooting concerns
  • Promotions and advertising
  • Fulfillment by Amazon (FBA)
  • Individual fulfillment
  • Amazon compliance reports
  • Raw data

Vendor Central

Vendor Central, on the other hand, is the same as Seller Central, only that it caters to wholesale business owners.

What you will get:

  • Fulfillment data
  • Advertising, promotions and marketing options
  • Sales data
  • Daily numbers about your business

With all these reports, you can continue doing your best practices if your venture is going as planned or adjust your game plan if you are still far from hitting your goals.

Strategic Account Services (SAS) Core

Amazon has its Amazon Marketing Services and the SAS Core, which can help you in your Amazon store optimization. It offers advice and consulting services based on Amazon data and other trends.

What you will get:

  • Partnership with an Amazon account manager
  • Sales, advertising, and marketing updates
  • Monthly reports and reviews
  • Consultations
  • Updates on Amazon changers

For $1600 per month plus 0.3% of what you earned from the previous month, you can take off the hat of being your own Account Manager and let Amazon handle it. 

Fulfillment by Amazon (FBA)

You will have plenty of options on how you’ll deliver your customers orders, and Amazon has FBA for your convenience. 

What you will get:

Inventory and Packing: Make sure to log in items Amazon will handle and deliver. Then, pack them according to Amazon’s packaging guidelines. You can let Amazon handle the packing for you with fees to be paid per packed item.

FBA Shipping: Amazon will not let any shipment enter their fulfillment centers if they do not follow the shipping guidelines. Partnering with shipping companies who can pack for you according to the guidelines or letting Amazon do the packing are good choices. Nonetheless, learning the ropes quickly would be the best and cheapest way to ship to Amazon warehouses. 

Warehouse storage and customer service: Your packages will be stored to an Amazon warehouse, and they will deliver your customers’ orders. Above all, they will provide the customer service if there are any delivery, refunds, or returns inquiries from your customers.

Amazon Seller University

Ever think of going back to school or attending webinars? Amazon also got you covered through the Amazon Seller University. 

What you will get:

  • Different resources, videos, and webinars about FBA, wholesale business, store optimization, and more!
  • A wide array of articles 
  • A forum where sellers from different parts of the world can share their thoughts and learnings

Service Provider Network 

The great thing about Amazon is that they always give the choice to you if you will take the services or not. You can solely rely on the data from Seller Central or you can outsource. Amazon’s Service Provider Network consists of a pool of companies to help you. 

What you will get:

More than 500 companies to choose from: Amazon remains to be your go-to-shopping site even in services like this. In this page, more than 500 companies and businesses from different countries offer their services in the areas of account management, accounting, advertising optimization, cataloging, compliance, enhanced brand content, excess inventory, training, translation, and other services you’ll need if you want to outsource the work of managing your account.

Convenience of looking for the right company: Filter the options in just one click! Browse through the category you need help from. If advertising optimization is not your strength, then find an agency that can handle it for you. You can also refine your search based on your location, language, customer review ranking, and specific service type you need.

Time: Skip the hassle of being a photographer and collaborate with an imaging company that will deliver product photos that are compliant with Amazon guidelines. All the shipping rules and regulations that give you a headache as a beginner can be done quickly and efficiently by packing and shipping companies in the Amazon Service Provided Network.

Amazon Marketplace Appstore

If you want to learn the ropes of selling on Amazon on your own, you will find the Amazon Marketplace Appstore helpful. You may not want to seek help from other organizations, but you’ll surely need Apps that will make your life easier. 

What you will get:

  • Amazon listing optimization services
  • Automated pricing solutions
  • Inventory management
  • Different ways to ship
  • Advertising and promotions
  • Market and product research
  • Acquiring feedback and reviews
  • Data and analytics
  • Tax and accounting solutions

Get to know the app first through their description and check social proof of their services quality through reviews. 

Advertising

Amazon offers different advertising options you can use depending on your goals. Their offers vary from ads you can use in and out of the platform, and there are ads specifically designed for product, brand, or store awareness. 

What you will get:

Sponsored Products: You can use this advertising option if you want to highlight a specific product. A preview picture of your product together will appear on search results or product pages. Ads are automatically generated, so even beginners in the platform can begin the pay-per-click campaigns swiftly. 

Sponsored Brands: if you are aiming for brand awareness, Sponsored Brands is the service you should use. Here, your ads will appear as banners on top of search results. Make sure to give it your best shot with images and taglines to trigger viewers’ curiosity and get a click. 

Sponsored Display: With the changes with the algorithm that now considers clicks from external links to rank listings, you’ll find Sponsored Display extra useful. There are different designs you can use to attract shoppers’ attention: text, image, or banner. Strategize on your ads appearance targeting to get more clicks, and hopefully, more sales. 

Amazon Stores: Amazon stores is your product website inside Amazon where you place all the products you sell and brand information. When shoppers are led to this page, they will see the other products you sell, so even if they are just eyeing on buying a particular product, they may buy more (not now but in another time). With that, repeat customers increase. 

Affiliate Marketing

You can access affiliate marketing services on the platform through Amazon Associates. As a seller, you can create your own website and different social media accounts to endorse your own products. You can also partner with bloggers, vloggers, and social media influencers to advertise for you (especially if their followers are your target niche). 

What you will get:

  • Affiliate links or images you can incorporate in your blogs and social media posts
  • Links can be in text, images, or banners which have themes especially during the holidays and for different celebrations
  • You can also add an API to your website for quick generation of links
  • Pay-per-click income with every customer you send to the product listing
  • Pay-per-sale with every customer who buys “any” product on Amazon after clicking your affiliate link. 
  • You can also earn through pay-per-lead, which is measured through every customer who signs-up as a lead or fulfills a form that is being requested in your affiliate post. 

To ensure success of affiliate links, creating content that is informative, appealing, and not too salesy are the keys. For example, for your blog posts, you can write single reviews, round up reviews, and informative articles about the product while smoothly incorporating the links you got from Amazon. 

On social media like Facebook, Twitter, Instagram, Youtube, and LinkedIn, you can utilize content like texts, images, and videos to produce out-of-the-box content. With other competitors doing the same affiliate marketing tactic, always make it a goal to create catchy and easy to remember ads. 

Prime

Amazon Prime is a membership service of the platform where shoppers can register for $12/month for them to enjoy different services and perks regular shoppers would not get. How do you get a Prime badge? You need to enroll in the Amazon FBA program. Through this you can enjoy different benefits.

What you will get:

Free and fast delivery: Members of Prime can choose different FREE same day, one-day, or 2-hour grocery delivery. They can also get their orders delivered at home and in their own garage through Key by Amazon In-Garage and In-Home deliveries. With all these offers, buyers are more enticed to shop. Your Prime badge is a welcome sign to Prime shoppers. 

FBA: As discussed above, through FBA, your fulfillment, deliveries, customer service, and returns are all handled. 

More sales: If your products have the Amazon Prime badge, the chances of getting sales increase as a survey shows that Amazon Prime members shop at least a few times a week while some shop daily. 

Summary

In a nutshell, there are a lot of Amazon services sellers can get. The Seller Central and Vendor Central are most helpful as they provide all the data you need to check your business. They also have advertising, promotion, and marketing by Amazon, as well as product picking, packing, and shipping handled through Amazon FBA.

Amazon guides each seller along the way, from the Seller University that teaches the backbone of being an Amazon seller to offering different applications needed to track your business. The platform also connects you with its own people through the Strategic Accounts Services.

Aside from Amazon-run services, Amazon also gives you vast third-party Apps and service providers. In the end, it is up to you to use these. 

If you decide to have an agency take care of your business, we at Seller Interactive would gladly discuss our services with you. Give us a call at 1-800-820-3746, so we can discuss what we offer.

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