The Rainbow After The Rain: Dealing With Amazon Suspensions

November 2, 2022
Written by Ken Zhou
amazon suspension

As most ecommerce sellers know, an Amazon suspension can feel like storm clouds looming on the horizon. But just like with any storm, there's always a chance that something beautiful will come out of it. Of course, it might occur differently than expected, but there's always a possibility that it will come.

Every business has its ups and downs, and Amazon is no exception. The online retail platform can also be a place of account and listings suspensions. However, you can get through this by accepting the situation and finding ways on how your account can get reinstated once again. 

It's impossible to say what the future holds for any business, but Amazon is a marketplace full of benefits you can't simply pass on because of this risk. So even with this, it's still worth selling on Amazon. You'll have to be careful about how this will work out.

And just like how the weather passes, there's always a glimmer of hope at the end of a rainy day. The same goes with encountering Amazon suspensions - it's bound to get better. But before it does, you're bound to get entangled. So read on further to know more about Amazon suspensions and how you can go about it.

What Happens During an Amazon Seller Suspension?

An Amazon seller doesn’t look forward to the day they'd receive the dreaded suspension notice. But, unfortunately, although these circumstances can be avoidable, there's always a possibility it'd happen.

When a seller is suspended from Amazon, their listings won't be visible on Amazon, and selling privileges are revoked. Since Amazon is one of the biggest e-commerce platforms in the world, it might be a devastating blow to a business. If you'd ever see yourself in this situation, it's understandable to feel rattled. After all, who wants to stop selling anyway?

The email will include the reason for the suspension and, if applicable, instructions on how to appeal the decision. In most cases, sellers have 17 days to appeal their suspension. If the appeal is successful, the account will be reinstated and can be used to continue further selling on Amazon. On the other hand, the seller will remain suspended if the Amazon suspension appeal is unsuccessful.

How Bad Is It to Have an Amazon Suspension?

Nobody likes having their Amazon account suspended. An Amazon suspension can make you feel soaked and unprepared, like getting caught in rainfall without an umbrella. But how bad is it, though?

Here's the deal: an Amazon suspension is not to be taken lightly. While it may not be as major as, say, having your store shut down permanently, it can still have a significant impact on your business. 

A suspension, for instance, could result in a large decline in revenue if a significant portion of your sales depends on Amazon. It could also mean long your loyal customer base because your listings need to be visible. It's a scary place to be in. Fortunately, you can enlist the help of an Amazon reinstatement service to help you deal with the suspension.

Although you can always appeal alone, would you risk trying to navigate this unfamiliar process on your own? Don't risk the possibility of losing your business altogether! It's best to get all the help that you need.

Amazon Seller Suspension

The Light at The End of The Amazon Suspension Tunnel

The recent suspension of your seller account is a big deal. But don't be discouraged just yet一it's not yet the end of your stint on Amazon. Instead, process your suspension appeal, have the documents needed ready, and wait for the decision. 

The waiting game might be tough as it is filled with anxiety. That's perfectly understandable. However, there's no use in dwelling on the negatives during this time. There are still some positive takeaways you can get or learn during this period. Here are some of them:

1. Wake-up call

A suspended seller can take this time to step back and evaluate their business. It can be an invaluable opportunity to identify any areas needing improvements, such as the product listing quality, customer service, or fulfillment process. By making changes to these areas, you can help to increase your chances of account reinstatement and improve your long-term success on Amazon.  

3. Reflection time

Just like when it's raining outside, you're forced to stay indoors and think more about some things. The same principle applies to that business. When your seller account is suspended, you'll have time to reflect on your business goals and future.

You must use the time to assess and evaluate whether selling on Amazon is still the right decision for you. Then, if you decide to continue selling on the Amazon marketplace, you should build a stronger foundation to make your listings suspension-proof.

Hopefully, this seller account suspension will be a wake-up call for you and other Amazon sellers who need to monitor and organize their businesses more efficiently. To stay in the game, you must improve your old strategies and employ new ones. In addition, you should know how to address your previous issues to prevent the suspension from happening again.

3. Discover opportunities

It might be hard to see the light in the middle of an account suspension. But it's there; you have to look for it differently. Aside from building up your brand to be unique and strong, there's much to explore. In addition, the downtime gives you more time to focus on other aspects of your business. 

For example, if you have been neglecting your website or social media presence, the suspension can be a good reminder to focus on improving these things. It could also lead to you discovering other places you can sell your products.

Opportunities of Amazon Suspension

4. Learning nugget

There are blessings in every situation. It's hard to see, especially when your livelihood is on the line. But reflecting on the things you could improve further in your business can help you get through this rut.

It's a reality check. When you’re selling on Amazon, it’s easy to get wrapped up in the daily grind and lose sight of the bigger picture. 

For example, maybe you were selling products that violated Amazon policies or using questionable marketing practices, or maybe you realized that you were selling the wrong products because you were not too passionate about them. You won’t possibly realize these things if your account wasn’t suspended.

5. Develop the right attitude towards business

Being suspended can be difficult. These instances, however, can present a chance for growth despite the difficulties. Patience and resilience are necessary for success in any endeavor when dealing with an account suspension.

You’re bound to learn better decision-making techniques and how to accept responsibility from this experience. In other words, a suspension might be a chance for you to improve in various ways and to develop the right attitude towards work. Therefore, if you are faced with a suspension, keep in mind that it’s not the end of the world. Instead, it's a chance to develop personally and learn new things.

Final Thoughts: There’s a Rainbow After The Rain

If you sell on Amazon, you know suspensions can come when you least expect them. But these are the things that come with selling on Amazon. It's unclear how long Amazon's suspension will last, but sellers can be sure that rainbows will eventually appear after the storm clouds have passed.

Take this time to improve your customer service and inventory management. When Amazon does resume performance reviews, sellers who have taken these proactive steps will be in a much better position to stay in the company's good graces.

There's always a rainbow after the rain, a silver lining on a very dark night. So it's understandable for you to feel indifferent at first. But having your account suspended is not a death sentence. If you need help with how to do this, you can always ask the experts for help. At Seller Interactive, we're confident that we can help you weather through this season. So get peace of mind and schedule a call with us today!

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