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Last updated on December 21st, 2022
Written by Mark Salvania
This year has been really great for Amazon sellers, with Amazon’s third-party retailers contributes to over 58% of the e-commerce giant sales. However, this may not be the case or third-party sellers with an increasing number of Amazon accounts being hit with dreaded Amazon account suspension.
For many retailers, an Amazon suspended account could cause severe income loss. It could also put a significant risk to their reputation as an Amazon seller. If you've just got your Amazon account suspended and don't know what your next step will be, then we've got you covered!
We will guide you through the process of getting your Amazon account reinstated.
When your seller account gets suspended, Amazon will notify you and state the specific reason and the products (the ASINs) concerned that led to the suspension.
The following are the most common reasons why Amazon suspends selling privileges.
It is quite challenging to find a concrete list of prohibited items on Amazon. Regardless, we know that some of these items include drug paraphernalia, specific brands of health and beauty products, particular brands of toys, and much more. If Amazon catches you selling prohibited items, you would be banned.
Counterfeit items on Amazon have been an issue for users. These usually include electronics, movies and DVDs, beauty products, and many more. Even if you claim that your item came directly from the manufacturer, your account will be banned if anyone reports that you're selling counterfeit items.
Pro Tip: Take note that counterfeit is not the same as inauthentic items. Counterfeit items are imitation products. On the other hand, inauthentic items may be "real" quality-wise but are still banned on Amazon because of where they are bought. If a product is bought from another source besides the original manufacturer, it is inauthentic in Amazon's eyes.
If you're thinking of opening a second Amazon account, think again. Amazon uses a complicated and incredibly detailed algorithm to catch sellers who fail to abide by the regulations. It is prohibited for sellers to have two Amazon accounts. Signing up for multiple Amazon seller accounts can pretty much guarantee yourself a suspension.
Now that you already know the possible reasons why Amazon suspends selling privileges, you must be asking yourself what to do next. While a suspension seems overwhelming, reinstatement is a process, and you want to follow best practices to get back to selling ASAP. Too often, sellers rush the process and make huge mistakes that delay the reinstatement even longer.
Here are eight things you should not do when your Amazon Seller Account gets suspended.
If you are still not sure of what to do, you can always opt for the services of an Amazon suspension expert.
In the case of an infringement suspension, an attorney can reach out to the complaining party to reach a verdict and request the complaint to be withdrawn. Only when the complaint is withdrawn can you start communicating with Seller Performance about the results.
If it's too late and you have already emailed a very emotional rant to the Seller Performance team, it is best to apologize about it.
Always remember that seller account suspensions are always a part of working with Amazon. If your account is suspended, always keep a cool head and immediately start planning your appeal for the best chance to get your Amazon seller account reinstated.
Keep in mind that Seller Performance will not confirm if your appeal has been received. Just be patient and refrain from sending multiple appeals with different information.
Writing a good Amazon suspension appeal will give you a better chance of getting your Amazon seller account reinstated. POA is a letter of appeal that will indicate your plan on how to resolve your issue. You will be judged based on the content of your POA. With that said, you will know how crucial the POA is.
We have created a template for a successful POA that could be of help.
Introduce yourself and your business briefly. Write what your business seller name is and what you usually sell on Amazon. Also, clearly state the reason why your account got suspended.
Provide a detailed description regarding the suspension. Identify the root cause of your suspension and include it in your appeal.
Don’t be defensive when drafting your action plan. Take full responsibility for the suspension and state the steps that you are planning to take, as well as the ones you have already taken since receiving the suspension. It is best if you provide a detailed explanation of the things that your company will be changing to prevent the issue from happening again.
Conclude your paragraph by reiterating the steps you plan to take to resolve the issue. After which, you should appeal politely to have your seller privileges reinstated at the soonest time possible.
After completing your POA, you can submit it to Amazon Seller Performance for review. When an account is suspended, an appeal button will show in the notification that you have received in Seller Central. Complete the form by providing your POA and contact details. After successfully going through the process, patiently wait for the Amazon team to respond.
Whether you have a small or big business on Amazon, you will still be likely to be hit with a penalty. Most Amazon sellers succeed in reinstating their accounts when they hire an Amazon expert for help with Amazon suspension.
Seller interactive offers an Amazon reinstatement service. We will help you draft the most effective POA and Appeal Letter to provide you a better chance of getting your account reinstated quickly.
Should you want more details on how to reinstate your Amazon suspended account, you can always ask for assistance from an Amazon specialist at Seller Interactive.
Contact us at [email protected] for a quick response!
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