Copy That Sells

January 14, 2020
Written by Jayce Broda

Creating Copy That Sells

Struggling to scale and be found on Amazon?

Write For Two Audiences

The best sellers know that crafting a copy that sells converts listing. The most persuasive copywriter will not necessarily be able to produce the best Amazon product listing

Likewise, AI technology that knows every keyword and the correct order to put in the title, bullet points, description, and back-end will not be able to connect with human readers as well as we hope.

It is best to ALWAYS keep in mind two different audiences when creating an Amazon listing: Amazon’s internal search algorithm (A9) and real human shoppers.

See an example of one of our own products here:

For Human Readers

The red highlighted text is in all caps to attract the human reader’s attention. The copy is simple, easy to understand in an instant, and communicates why you should care about the product. 

For Amazon Spiders

The blue highlighted text is for Amazon’s algorithm. After careful keyword research, we know that keywords and phrases like “double wall” and “thermal insulated” are phrases prospects use to search on Amazon for this type of product. 

To reach the greatest number of targeted shoppers, your listing must first employ the correct keywords that your target customers search for.

This is where some sellers go wrong. See an example below: 

In the above example, the title, and the description of the Amazon listing is written as if it were a craigslist ad. 

The written content of the product page must be optimized for the keywords relevant to your product category. This is the technical aspect of your product listing were frequency, exact wording, and order matters.

Never Spam Your Keywords

When you start cramming as many as keywords in your copy as you can, also known as “Keyword Stuffing,” you are putting your listing at risk by being de-indexed by Amazon. 

If you would like a free consultation to help get you on track to sell your products better on Amazon, please reach out to us at [email protected]

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