Likewise, AI technology that knows every keyword and the correct order to put in the title, bullet points, description, and back-end will not be able to connect with human readers as well as we hope.
It is best to ALWAYS keep in mind two different audiences when creating an Amazon listing: Amazon’s internal search algorithm (A9) and real human shoppers.
See an example of one of our own products here:
The red highlighted text is in all caps to attract the human reader’s attention. The copy is simple, easy to understand in an instant, and communicates why you should care about the product.
The blue highlighted text is for Amazon’s algorithm. After careful keyword research, we know that keywords and phrases like “double wall” and “thermal insulated” are phrases prospects use to search on Amazon for this type of product.
To reach the greatest number of targeted shoppers, your listing must first employ the correct keywords that your target customers search for.
This is where some sellers go wrong. See an example below:
In the above example, the title, and the description of the Amazon listing is written as if it were a craigslist ad.
The written content of the product page must be optimized for the keywords relevant to your product category. This is the technical aspect of your product listing were frequency, exact wording, and order matters.
When you start cramming as many as keywords in your copy as you can, also known as “Keyword Stuffing,” you are putting your listing at risk by being de-indexed by Amazon.
Being the largest and most popular eCommerce website globally, Amazon has been the best place for buyers to shop for their needs without leaving the safety of their home or office. With over $233 billion in revenue and 288 million square feet of stores and warehouses, Amazon, like any other business, has had their ups […]
Is your conversion rate as dry as the Sahara desert? Are you running a one-man show where you are responsible for Amazon SEO, PPC campaigns, listing optimization, marketing, etc.? Is your ACoS too high? Are your customers giving you more hate than love? It only means one thing. You, my friend, badly need an Amazon […]
As a new seller, you might get overwhelmed with the Amazon policies and guidelines when creating ASINs. It is too overwhelming that you're, well, tempted to skip reading it all together because you still have a business to run. You will just go with the flow, read the tutorials on the web, and follow your […]