Top 3 Common Mistakes That Amazon Sellers Make

What Are the Three Most Common Serious Mistakes Sellers Make?

Even though Amazon has elaborate policies in place, some sellers still make mistakes that can land them in hot water. Are they doing it on purpose? Is it accidental or plain ignorance? Amazon sellers consider an Amazon suspension expert to help them solve these issues or concerns.

Regardless of the reason, there is still no excuse for making these violations. At best, go over the policies repeatedly, particularly if you are planning to carry out strategies for marketing your products. To help keep you from making the same mistakes, here are three of the most common violations sellers make:

1.  Having several accounts

Amazon allows only one account per seller. Therefore, registering for more than one violates its policy, so stick with the rules. Getting more than one account does not imply that your sales will be higher. It all boils down to how well you develop and optimize your listings’ pages.

2. Promoting your website

If you think you can get away with including your website’s URL in the product or seller’s information, think again. Because this is a violation of Amazon’s policy, you run the risk of getting flagged, hence jeopardizing your account.

Amazon opens sellers to a world of advantages. However, it is an exclusive system, offering little opportunity for retargeting or branding. As a seller, you have access to a vast customer base. But you are not allowed to redirect them to your website.

3. Treating Amazon like Google or other marketplaces online

Amazon does not work in the same way as Google or any other marketplace online. Right from the start, Amazon was developed to have its unique structure different from other platforms. That is why, upon registering for an account, make sure that you have familiarized yourself thoroughly with its system.

Doing so enables you to handle the responsibilities of selling on Amazon. With this, you can be confident about designing the best strategies that are in line with its policies. Overall, adequate preparation and knowledge of the system’s operation will help you get favorable conversion rates.

Steer clear of trouble by relying on the expertise of our account managers. Please inquire about our seller account management service via our FREE CONSULTATION. Email Jayce at [email protected] today.