How to Choose Amazon Best Sellers-Worthy Products

January 29, 2020
Written by Corin Romkey
a two man choosing amazon best sellers

As the largest E-Commerce platform worldwide, Amazon offers almost anything and everything under the sun. For sellers looking to expand their product line-up and first-time sellers alike, this begs the question: How do you come up with or pick the best product to sell? You can always hire an Amazon SEO consultant for more comprehensive assistance. 

Given that it pays to be highly observant and creative to succeed as a seller, there are tactical measures you can take to simplify your search for the best products your customers will love. They are as follows:

  • Select products with essential benefits that make your target market’s life easier, hence effectively addressing specific pain points.

There are no hard and fast rules governing a seller’s selection or invention of products to sell on Amazon. Practicality aside, the sky’s the limit. But as a starting point, focus on your specific target market’s needs. Perform a thorough research on their lifestyle with a focus on problematic areas or aspects. These issues, which are technically referred to as pain points in marketing, do not have to be catastrophic dilemmas. As proven time and time again, the most popular purchases turn out to be those that resolve pressing but mundane issues. So you can never go wrong with picking products that people can use in their day-to-day lives. Sometimes these products are improved versions of existing ones. Coming up with a new invention may seem ideal. But in reality, it could be quite an impractical move unless you have all the resources you need at your disposal. And if you are not careful or your research is lacking, you may end up reinventing the wheel unnecessarily. Minor innovations in design, structure, or purpose could create a world of difference in your customers’ lives. Pay attention to repetitive issues. Ask yourself, “How will this make my customers’ lives better?” If your answers to this question are tangible benefits that reduce stress, improve convenience, simplify tasks, or bring simple but heartfelt joys in life, then you are on to something good.

  • Base your selection on the correct criteria that have propelled best-selling items to top ranks on Amazon.  

In a nutshell, products that sell are those that tend to be aligned with the seller’s passion. The knowledge of the value it can add to people’s lives, combined with a powerful message, set the foundations for successfully marketing them to a particular target market. You see, it is not just about what you sell, but how you sell it. These are two sides of the same coin. Hence they always go hand in hand. To make the selection process less stressful, here are other significant pointers worth considering, especially if you are a first-time seller:

  • Shipping cost matters, so pick products that are neither too heavy nor bulky.
  • Go for items that can provide you at the minimum a 30-50% profit margin.
  • Look for a product with a unique advantage and is not too expensive to manufacture.
  • Simple but useful products that are durable and deliver expected results will spare you from the hassles of making refunds and fielding complaints.

Learn more about choosing the best products for your brand, take advantage of our FREE CONSULTATION. Email us at [email protected] today.

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