A Guide on How and Where to Buy Wholesale Products to Sell on Amazon

July 22, 2022
Written by Kevin Wong
man walking around a big warehouse

Are you a new Amazon seller looking to start your business with wholesale products? Or do you want to expand your Amazon FBA catalog to offer more products to your buyers? Whichever kind of seller you are, you must know that choosing a wholesale supplier can be daunting.

With so many options available on the market, it can be tough to know where to buy wholesale products with excellent quality. Moreover, you might encounter suppliers whose work ethics can stress you out even more.

So to avoid making decisions you will soon regret, you must learn some of the basics of looking for suppliers. In this guide, you will find a few tips on how and where to find the best wholesale products to sell on Amazon.

The Benefits of Buying and Selling Wholesale Products

If you’re interested in buying or selling products in bulk, a wholesale business may be the way to go. Wholesale is the sale of goods to retailers, usually in large quantities. Here are some of the benefits of buying and selling wholesale:

  • It offers sellers a lower unit cost. When you buy in bulk, you can take advantage of economies of scale and get a lower price per unit. As a result, you can get big discounts, especially if you’re purchasing items to resell.
  • It generally offers higher profit margins than retail. This is because retailers typically mark up their products by a significant amount to make a profit. When you purchase in bulk, you can avoid this markup and pocket a larger percentage of the sale price. 
  • It gives you access to a much broader range of products than a retail store would. This is because wholesalers carry inventory from different manufacturers and suppliers. As a result, you can find exactly what you need without settling for second best.
  • It can help businesses to build relationships with other businesses in their industry. By working with a variety of suppliers, businesses can better understand the market and learn about new products and trends.  

What to Consider When Buying Wholesale Items to Sell on Amazon

When buying products in bulk, you must take the time to find a trustworthy supplier. This way, you will not waste the money you will use to expand and scale your business. To prevent this from happening, these are some factors that you should consider when assessing potential suppliers:

1. Product quality

When running a business, you must ensure that you get high-quality products from your Amazon wholesaler. If you want to assess the product’s quality firsthand, it would be best to ask for samples of the product you want to resell. By doing this, you can get more customers and avoid multiple product returns, leading to refunds.

2. Pricing

Because the price you pay for your wholesale goods directly impacts your bottom line, it is important to ensure that you’re getting the best possible deal. Also, ensure that their prices are competitive so that you do not have to overpay for your items, which can affect your profits later on.

3. Production

As a business owner, you must understand that there are different types of wholesalers. Therefore, depending on your business’ needs, you should consider the production capabilities of your supplier.

For example, if you’re selling products that need to be made to order, you’ll need to work with a supplier that can produce your goods promptly. On the other hand, if you’re selling mass-produced items, you’ll want to partner with an Amazon FBA wholesale supplier that can provide you with a consistent supply at a competitive price.

4. Shipping costs

Another factor in choosing a wholesaler is the cost of freight. For no matter how low the wholesale price, it won’t make a difference if the shipping costs are sky-high. So when you’re considering a potential supplier, be sure to get a quote for shipping so that you will have an idea of your total costs. In some cases, it may even be worth paying a slightly higher price to a supplier with lower shipping costs.

Of course, you’ll also want to take delivery time into account. For example, a supplier close to your business will usually be able to bring you your products more quickly than one located further away.

Ultimately, it would help if you found a balance between low prices and reasonable shipping costs to keep your products’ prices competitive.

5. Perishability

When you’re wholesale sourcing, consider the perishability of the items you’re purchasing. If you’re stocking on perishable items, be sure to order enough to meet your customer demand but not so much that you end up throwing away expired products. For non-perishable items, you can order in larger quantities to benefit from bulk discounts. By considering these factors, you’re always stocked up on products your customers need without wasting valuable resources.

How to Find the Best Suppliers for Your Products

After establishing your business needs based on the criteria mentioned above, you should now learn how to find the best supplier. By doing this, you can have stress-free transactions with your supplier and provide high-quality but affordable products to your customers. Below are some tips you should consider before closing a deal with a supplier:

  1. Research thoroughly. You can do this by reading online reviews about their product quality and customer service, comparing their prices, and checking out their product offerings to see if they’re a good match for your needs.
  2. Seek recommendations from other business owners through forums or emails. This can be a great way to find reliable manufacturers who can provide the products you need.
  3. Get in touch with them directly. Ask about pricing, minimum order quantities (MOQs), shipping times, and anything else that’s significant to your operations. This way, you identify which supplier meets your criteria.

Where to Find Wholesale Suppliers

Now that you already know the qualities of a good supplier and how to find one, you are probably feeling more eager to know where you can find your potential supplier. In this section, you will learn some of the tried-and-tested methods for finding reliable wholesale suppliers.

1. Online wholesale directories

You can search for online directories that list companies selling products at wholesale prices and often include contact information and user reviews. Some popular and reliable online directories are Alibaba, Salehoo, DHgate, Worldwide Brands, and Global Sources. But if you want to explore other suppliers, it would be best for you to read articles containing lists of wholesale suppliers. These articles briefly inform you about what kind of suppliers are on their websites.

Where to buy wholesale products to sell on amazon - professional trade show for home fashion in Paris, France

2. Trade shows and industry events

These events bring together manufacturers and distributors. As a new seller, you must attend these events because they are not only a great place for you to network and make deals but also to check out the quality of their products yourself. Moreover, trade shows are a great way to get an idea of what products are available and to find out what kind of MOQs they require.

3. Local retail stores near you

Look for local retail stores that offer the kind of products you want to sell on Amazon. Then, ask for their recommendations of any good sources for your desired product or tips on dealing with potential suppliers.

4. Facebook and LinkedIn

Even though Facebook is commonly used for communicating with friends and family and LinkedIn is for job hunting and business networking, you can also use these two platforms to find wholesale suppliers.

On Facebook, you can search for groups that connect buyers and sellers in your industry. Unfortunately, many of these groups are closed, so you will need to request access from the administrator. Once you’re already a member, you can start posting about what you’re looking for and see if any suppliers or sellers have leads for you.

Meanwhile, you can join multiple supplier directories or try reaching out to suppliers directly through LinkedIn’s InMail feature.

Final Thoughts

If you want to start your business on Amazon, using the wholesaling method can benefit you in several ways, like lower unit cost and access to a wide range of products. However, you must be careful before purchasing large quantities from suppliers because you might encounter scammers, or they could potentially end up as irresponsible suppliers. So, you must first consider their product quality, pricing, production, shipping costs, and perishability.

Moreover, it would be best for you to do rigorous research, seek recommendations from experts and experienced sellers, and get in touch with the suppliers directly to find reliable ones. And once you are ready to look for suppliers, you can search for them on online directories, trade shows, industry events, local retail stores near you, and social media platforms.

But if you are still unsure or worried about how to buy wholesale products to sell on Amazon, it would be best for you to consult professionals and Amazon account managers from reputable agencies like Seller Interactive. They have already worked with numerous business owners, so they know which suppliers are reliable or not.

To book an appointment, email [email protected] or call 1-800-820-3746 right now!

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