Last updated on March 21st, 2023
Written by Ken Zhou
Are you gearing up your business for Black Friday sales? If not, you should be! It is one of the biggest shopping events of the year, so you must take advantage of all the traffic and turn Amazon shoppers into your customers.
While this event excites Amazon sellers, you must also prepare your business for everything you might need before, during, and after the event. But it will not be easy if you are unaware of the best practices to get through this season and achieve your goals. Therefore, you must consider hiring professionals to help you sort out all the tasks throughout the Black Friday event and even the succeeding ones.
If you are unsure whether you need their assistance or not, this blog can help you know what to expect during Black Friday and why you should hire Amazon Seller Central consultants during this period.
Even though Black Friday sales started in brick-and-mortar stores, e-commerce platforms like Amazon soon picked this up and incorporated it into their marketplaces. For many Amazon sellers, this can be another way to increase their sales through discounts or improve their strategies from Prime Day.
So if you are interested in joining the Black Friday promotions, you must know what to expect from this event. This way, you can prepare your business and order sufficient stocks to last until Cyber Monday or even until Christmas. Here are some things you can experience during the Black Friday event:
Because Black Friday is one of the busiest shopping days of the year, increased traffic is expected not only in physical stores but also in online marketplaces like Amazon. Especially with people’s growing concerns over the pandemic and other health threats, most of them would prefer to shop from the comfort of their homes to avoid large crowds.
Additionally, you can boost your traffic even further if you run paid ads and optimize your product listings accordingly during that period. So even though Amazon is expected to have a high volume of people during Black Friday, which could mean high traffic for your brand, too, it would still be best to consider running Pay-Per-Click (PPC) ads and optimizing your product listings.
With increased traffic on Black Friday comes the surge of sales. So if you have been wanting to see an increase in your overall sales, joining the Black Friday sales is a great opportunity to accomplish it.
Based on the data that Adobe Analytics released, US shoppers spent $8.9 billion online on Black Friday 2021, and Amazon accounted for 17.7% of all Black Friday sales. This information shows all merchants, especially Amazon sellers, the importance of the Black Friday event to their businesses. So, you must grab this chance to grow your business and reach new heights.
Every Amazon seller also wants to take advantage of the increased traffic and purchases during Black Friday. So, of course, you must expect fierce competition within the Amazon marketplace and be prepared to face it.
If you think that competition on Amazon is already tough, you must brace yourself for a much tougher competition during Black Friday. All Amazon sellers are stepping up their games to get as many customers as possible. And to stand out from this competition, you must strategize everything from product listing optimization to social media marketing and utilize all helpful tools and services.
Whether you like it or not, handling immense customer questions is part of being an Amazon seller during one of the busiest events of the year. Especially if most of your customers are new and just discovered your brand during the Black Friday sale, you would have to deal with an unimaginable number of inquiries about your brand, products, guarantees, returns, delivery, and more. In this case, you must have a customer support team who will politely respond to questions so that customers will purchase from your brand and not your competitors.
Besides several customer inquiries, you must also be prepared for multiple product returns from your customers. Even though returns are inevitable in the ecommerce industry, product returns during this season can stress you out as a seller for multiple reasons.
First, you might think that your high order rates after Black Friday already show your business’ success. But once you receive several return requests, you will feel that all your efforts to fulfill their orders will be wasted. So, it would help if you prepared yourself for unexpected situations like this by finding the best solution to make the most of these returns.
Additionally, you will most likely receive return requests until January 31, 2022. Last year, Amazon implemented a new Holiday Return Policy stating that any items bought between October 1 and December 31, 2021, can be returned for a full refund until January 31, 2022. While this seems unfavorable to sellers, it would be best for you to comply with Amazon’s guidelines but try to minimize your product returns as possible.
Now that you know what to expect during Black Friday on Amazon, you might already be contemplating whether you can handle it alone or not. But if you want to achieve the best results without stressing out, availing yourself of Amazon consultation services would be great.
Below are various benefits of hiring an Amazon consultant in preparation for Black Friday and beyond:
Even with the surge of customers during Black Friday sales, if your products are not visible on the Amazon marketplace, you cannot attract customers to purchase from your brand. Therefore, you must still set your marketing strategies in place to ensure that potential customers find your product listings and storefront.
In crucial moments like this, you can benefit from an Amazon consultant’s assistance in developing the right marketing strategies and using the appropriate platforms to reach your target market. They can also help you plan your strategies for PPC ads before and during the event and maximize your ad budget to increase your sales.
Because of their numerous experiences working with other Amazon sellers, consultants have already learned which tools are effective in various aspects of your business. For example, they can suggest which keyword research tools are helpful for your product listing optimization and campaign ads. Additionally, they can recommend some tools if you need more complex ones besides the Seller Central dashboard and Brand Analytics to gather data and track your performance.
If you are a new seller and will go through Black Friday for the first time, you might be anxious about how you can survive the event and accomplish your business goals. Fortunately, with the help of an experienced Amazon consultant, you can feel more at ease throughout the Black Friday sale.
Once you hire them before the event, they can share some best practices that worked for their other clients over the years. Their tips may be related to stocking inventory during holidays, managing your ads budget, offering the right prices and discounts, and optimizing your listing to avoid product returns. Indeed, investing in their services will not be your loss.
Being a business owner is not easy because there are so many decisions you have to make. And if you make crucial decisions all by yourself, you might miss out on some opportunities and hacks only experts know, especially on marketing and pricing your products.
Or, if you are struggling to decide because you might make mistakes, an Amazon FBA consultant can guide you by giving necessary information about your options or sharing previous experiences.
Whether you admit it or not, running an ecommerce business on Amazon during one of the busiest shopping seasons of the year is terrifying. As an Amazon seller, you can expect increased traffic and a surge in sales to help you achieve your business goals. But unfortunately, you must deal with fierce competition, an influx of customer concerns, and multiple product returns.
However, if you want to be more confident in increasing your sales and brand awareness during Black Friday sales, it would be best for you to avail yourself of Amazon consulting services. They can help you plan your marketing strategies, suggest effective seller tools, share the best practices they know, and guide you in making crucial decisions.
If you are looking for a reliable company that offers Amazon consulting services, account management services, and more, you don’t have to look further. With Seller Interactive, you are in good hands. Their team of Amazon experts and specialists can help you before, during, and after Black Friday sales so that you can grow your business to new heights.
To schedule an appointment, call 1-800-820-3746.
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