How to Become a Seller on Walmart Marketplace: A Guide for Aspiring Sellers

July 4, 2022
Written by Jayce Broda
smartphone with Walmart logo on the screen surrounded by shopping cart and parcels

Are you looking for a reliable online marketplace where you can expand your business and acquire more customers? If so, starting with one of the USA’s household brands, Walmart, would be best.

Since Walmart launched its online marketplace in 2009, it has allowed shoppers to purchase conveniently and still get amazing deals they might not get elsewhere. However, it has also created an avenue for sellers to broaden their reach and increase their brand awareness.

So if you are interested in selling on the Walmart marketplace but do not exactly know how to start, you will greatly benefit from this guide. It will cover topics you need to know, from the process of selling on Walmart to registering your account and submitting requirements. 

What Is Walmart Marketplace and What Are the Benefits of Selling on It?

If you have been an online seller for a long time, you already know the Walmart Marketplace. It is an online platform designed for third-party sellers like you to list and sell their products on Walmart.com alongside its first-party offerings. It offers various product categories, including electronics, apparel, home goods, and more.

Below are some of the benefits of selling on Walmart.com:

• Access to millions of potential customers

Walmart.com is one of the largest and most popular shopping websites in the United States. According to recent statistics, Walmart Marketplace has garnered more than 380 million site visitors in February 2022. This shows that selling on Walmart.com gives you access to this wide range of potential customers.

• Increased product visibility

Once you list your products on Walmart Marketplace, they will appear not only on Walmart.com but also on Walmart’s mobile app and in search engine results. Moreover, you can also set up pay-per-click ad campaigns using Walmart Sponsored Products, which would help a new seller like you. With these, you can drive more traffic to your product listing, which can generate more sales later on.

• Less competition

Because Walmart has strict guidelines in accepting third-party sellers, it only has over 100,000 third-party sellers. This results in less competition and less market saturation, which means more opportunities to gain more Walmart shoppers and increase your sales.

• A trusted brand

Since its establishment in 1962, Walmart has continuously gained more buyers who later became loyal customers. Because shoppers trust Walmart and benefit from its deals, they will also have confidence when buying from you.

word start with blue background on a keyboard

What Are the Steps to Become a Seller on Walmart Marketplace?

If you are now ready to start your selling journey on the Walmart marketplace, you have to take some steps, which will be further elaborated on in this section.

1. Apply on Walmart Marketplace

To begin the process, go to the Walmart Marketplace’s Request to Sell Application. There, you will accomplish all the necessary steps and provide all information on Company Registration, Product & Integration, and Shipping & Operations. The process will take 10 to 15 minutes if you have all the information beforehand.

These requirements are:

  • US Business Tax ID (SSN is not accepted)
  • W9 or W8 and EIN Verification Letter from the Department of Treasury that verifies your US business address or place of physical operations
  • Complete address or place of physical operations
  • US Business address
  • Planned integration method for your product catalog (bulk upload, API, or solution provider)
  • Primary product categories, catalog size, and other relevant information
  • None of your products are included in Walmart’s Prohibited Products Policy
  • History or evidence of your brand’s success on other online platforms

2. Work on your business registration

Once your application has been approved, you will then receive an email requesting you to register your business and provide further information about it. While doing so, provide your company name and address.

Afterward, you would also need to register your account username and password. Lastly, you must sign the indicated terms and conditions and the “Walmart Retailer Agreement.”

3. Set up your partner profile

For this step, fill out your company name, provide a company background or overview, and upload your logo. After setting up your partner profile, you will gain access to Walmart Seller Center dashboard, where you can manage your inventory, list your products, view your orders, and more.

However, you must also settle the following aspects included in setting up your profile:

  • Shipping options: Walmart’s default shipping methods are Value, Standard, Expedited, and Next Day. But if you want to customize your shipping options according to your product offerings or customers’ preferences, you can do so after the completion of your store setup.
  • Returns management: Because returns are inevitable in ecommerce businesses, you must also establish your returns policy even while selling on Walmart.com. Since Walmart has given minimum return standards for all third-party sellers, you must comply with these. But, you can also customize your returns policy as long as they are still aligned with Walmart’s policies.
  • Tax requirements: For this part, you need to answer and submit a W-9 form. This would require much information from you, such as your name, address, and taxpayer identification number.
  • Payment processing: To receive payments from your fulfilled orders, you must register with Payoneer or Hyperwallet. Walmart has partnered with these two websites or digital wallets for third-party sellers like you to receive your payments.

4. Start selling on Walmart.com

After providing all the requirements and submitting your application, you would still need to wait for the Walmart Marketing team to review your profile, product listings, and descriptions. Afterward, your products will already be searchable on Walmart.com and search engines.

Key Takeaways

Indeed, becoming a Walmart marketplace seller might be one of the best decisions you can make for your business. After all, Walmart.com provides access to millions of potential customers and increased visibility for your products. Furthermore, third-party sellers like you can enjoy less competition and multiple loyal customers because Walmart is already a trusted brand in the US.

But before you can start enjoying these perks, you must take multiple steps, including finishing your online application to Walmart Marketplace, registering your business, and setting up your partner profile. Once you have filled out all forms and finished all steps, you can finally start selling on Walmart.com.

If you think you will find it challenging and daunting to manage your business on a new platform, you can avail yourself of Walmart account management services. Reputable agencies, like Seller Interactive, can help you in the beginning stages of your Walmart selling journey. Together with their reliable and experienced team members, you can be more confident in scaling your business on Walmart.

To learn more about the coverage of their account management services, email hello@sellerinteractive.com now.

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