How to Go Viral on Amazon with a Full-Service Digital Marketing Agency

Last updated on March 19th, 2023

Written by Ken Zhou

Do you want to go viral and take your business to the next level?

Going viral online can guarantee high traffic to your listing or store and make all your efforts in running your business worth it. 

But achieving this is not as easy as it seems. Even though you see several success stories on social media, you might still find digital marketing challenging and complicated, especially without the right tools and people.

Fortunately, you can overcome the struggles of digital marketing with the assistance of experts. In this article, you will learn how an Amazon marketing services agency can make your business go viral and which qualities you should look out for in this agency.

What Is a Full-Service Digital Marketing Agency?

Digital marketing agencies come in two main types: niche and full-service. 

As the name suggests, a niche agency focuses on a specific area of marketing, such as social media or email. It has a smaller, more specialized staff, which makes it more affordable than a full-service agency.

On the other hand, full-service agencies offer a wider range of services to businesses of all sizes. Also, they often have bigger budgets and more resources and tools at their disposal, which makes them better at giving their clients the best services.

Full-service agencies offer a comprehensive suite of services although the mix may differ. This includes search engine optimization, content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising.

Besides these main services, some agencies may provide graphic design, reputation management, web design, and web development. Essentially, they serve as your one-stop shop for all your online marketing needs.

Technically, you could hire individual freelancers or niche agencies to handle these services separately. But getting full-service marketing services gives you these unique benefits.

1. It's more cost-effective. When you work with multiple providers, you'll have to pay them separately, which can be confusing and time-consuming. But with a full-service digital agency, you can bundle all your services into one package and get a discount.
2. It's more convenient. Once you work with a single provider for all your digital marketing needs, you only have to deal with one point of contact. You don't have to recall which freelancer or agency works on a particular project, saving you from stress.
3. It allows for greater coordination in all aspects of your online presence. Since full-service agencies have different team members working together toward one goal, they can more easily coordinate their efforts to create a cohesive overall strategy. Also, communication and the completion of tasks will be easier because of their familiarity with each other and the nature of their work.
4. It results in better accountability. If you work with multiple providers, it will not be easy to track who is doing what and how well they're doing it. With a full-service agency, one team does everything, so it will be easier to keep track of performance metrics and assess their strategies’ effectiveness.

How Can Full-Service Digital Marketing Agencies Help Your Business Go Viral

In today's highly digital world, businesses do their best to establish a strong online presence and, at one point, go viral on social media. After all, more than 4.26 billion people were on social media worldwide in 2021. So if you want to increase your brand awareness and generate more sales later on, you should focus on getting their attention.

But marketing your products or services on social media demands a lot of time, effort, and resources. Because of this, you should consider hiring an Amazon digital marketing agency. Here are some of the ways a full-service marketing agency can help your business go viral:

1. They develop a viral marketing strategy.

Viral marketing is a strategy that relies on word-of-mouth to spread a message or product. A marketing campaign must generate multiple impressions and reach a wide audience to be successful or viral. Most importantly, these high social media metrics must convert into sales. 

A full-service marketing agency has several experienced professionals on its team who have worked with various clients from different industries. Their experience and knowledge in this field allow them to make effective viral marketing plans and strategies that you can use.

2. They create engaging and potentially viral content.

Creating truly engaging and viral-worthy content is difficult. When your ideas and resources run out, you cannot post content regularly. 

This is where full-service digital marketing agencies come in. Besides developing social media marketing strategies, they can work with you to produce content that resonates with your target audience and tells your brand story in a unique and irresistible way.

They can also produce high-quality visual content that will capture people's attention and get shared across various social media channels. These include videos, reels, stories, infographics, and images.

3. They measure results and formulate appropriate action plans.

Not everyone can interpret the performance metrics from published content. But a full-service marketing agency can help you with this confusing task because of their expertise. 

In addition, you'll have access to the latest tools and techniques for tracking progress and adjusting your marketing strategy. They can also provide valuable insights into customer behavior, trends, and marketplace changes, especially with SEO and PPC algorithms. With this information, you can make informed decisions about where to allocate your resources and how to reach your target audience.

4. They sustain your momentum.

Because it is not easy to get to the top, you must sustain the momentum once you have achieved it. This way, you can maintain the interest of your followers, stay relevant, and, most importantly, keep your business growing.

A full-service digital agency understands the responsibilities that come with becoming viral online. They can work with you to develop a long-term plan for continued success by releasing fresh and exciting content regularly and measuring results on an ongoing basis.

What Qualities to Look For in a Digital Marketing Agency

Are you now convinced that you would benefit from digital marketing services? Before doing business with the first agency you find online, there are a few things you should think about. Below is a checklist of qualities you should look for in a full-service marketing agency.

1. Has a good understanding of your industry. Their expertise and understanding of your industry will allow them to provide custom services to help you stand out from your competitors.
2. Has an excellent track record and reviews. These will guarantee that they deliver great results to their clients. Read client reviews on their websites and online forums. You can also ask the agency for case studies to learn about their work and achievements.
3. Transparent and honest. They must be transparent about their team’s capabilities and what they can realistically achieve for your business to manage your expectations. Most importantly, they must be upfront about their fees to avoid paying hidden charges.
4. Flexible and responsive. Not all plans work immediately, so they must be flexible enough to adjust their strategies accordingly and make changes as your business evolves. Doing this shows that they are responsive to your needs and want only the best results for your business.
5. Fits your company culture. Make sure the team can work well with your internal team and they share your company values. This way, working with them will be as smooth as possible.

Reach the Next Level with Full-Service Amazon Marketing

Competition is a great challenge that business owners want to overcome. That’s why one of their marketing objectives is to go viral on social media. 

This is not easy to achieve, so you need to work with a full-service marketing agency. They can help you achieve your goals by developing a viral marketing strategy, creating engaging content, measuring results, formulating appropriate action plans, and sustaining your momentum. 

But before you hire any agency, you should think about their knowledge of your industry, their track record, and testimonials of their work.

If you want to work with one of the best Amazon marketing agencies, you’re in the right place. Seller Interactive is a one-stop shop for all your Amazon digital marketing and account management needs. We have experienced experts on board and glowing reviews from numerous clients.

To get your business to the next level, contact us today!