Amazon Title Optimization: The Best Practices You Need to Know

November 23, 2020
Written by Nicasio Co III
Amazon title optimization

The numbers say it. All businesses that put up shop on Amazon, reach at least 150 million unique visitors monthly. Plus, at least five (5) million sellers globally with more than 353 million products. When you think about it, investing in Amazon title optimization and other SEO strategies will really benefit your business.

Crafting your listings while following Amazon search terms optimization will let your listings rank higher on search results. Not only will it give you more leads but also present you with more sales.

Defining an Amazon Product Title

Before you go on a deep dive with Amazon optimization, make sure that you know what you’re optimizing. Sellers think of various ways to attract customers to their listings. One of those ways include optimizing your product titles. Headings always captivate the attention of buyers. More often than not, it’s the first thing buyers look at when they search items on Amazon.

Writing your product titles definitely plays an essential role in reaching out to customers. When you compose your product titles correctly, you’ll appeal to more customers in no time.

Amazon title optimization helps you optimize your titles better and attract more leads. You can make your customers want to click your listings more than ever.

Why Do You Need Amazon Title Optimization?

Why Do You Need Amazon Title Optimization

Most sellers wonder why they encounter blog posts or articles that say they need to optimize their listings. One of the most common reasons would be to reach more customers and make more sales. However, many sellers fail to realize that optimization plays a huge role in your marketing and in reaching out to more audiences.

Read on and you’ll learn why you need Amazon title optimization for your business.

Give Value to Your Customer

The majority of the people today want information delivered in an instant. If something does not load within a few seconds with the information they need, they skip it altogether. As much as possible, you want to save time and to give information quickly. When your audience sees optimized titles, they know you understood what the Amazon optimization services advise.

What makes your customers visit your store or ever return frequently? Whenever they see that they quickly understand your product titles, that makes them loyal to your brand and to your store. If they see something comprehensible, they bookmark it and eventually return to it as much as they can. If they like what they see, especially if you explain what the product is, then expect purchases from them.

One of the many benefits of Amazon title optimization is, you capture leads and ensure they will check your product listing and information.

Your Product Titles Help You Rank Higher on Amazon

Your Product Titles Help You Rank Higher on Amazon

When you want people to find your products, make sure you put in the right amount of keywords and information in your listings. Amazon utilizes the title you use to rank the products and match them to the proper results.

The title you use gives the relevance to your customers. It is the first thing that customers see when they search. If your customers find it hard to understand your title, they will skip it and check the other products on the search results.

When you compose your product titles descriptively, it makes users think that not only do you invest time in composing, but you do everything to relate to them. For example, you sell water bottles, particularly insulated water bottles. If your listings show only “water bottles”, then you will not attract the customers who want to buy insulated water bottles. However, if you include “insulated” beside water bottles then you attract more customers since you made it more specific.

Other information such as the capacity of the water bottle helps you find more customers. The more descriptive the titles are, the more people you reach. Moreover, with the specific information that you put in the titles, you help your customers become more decisive.

Attract More Customers, The Right Customers

As sellers, isn’t this one of the main goals you have for your business? One of the main benefits of optimizing your Amazon listings is aiming to increase the right customers that visit your store and buy your products. Remember that optimizing your titles boosts your conversion rate, decreases cart abandonment rates, and generates more sales.

Creating A Good Habit

Some say that creating your own routines and adhering to it for at least a few weeks transforms it into a habit. When sellers practice optimizing their titles and listings on Amazon, they ensure that customers find the ideal product. In turn, Amazon developed their unique algorithm called A9.

A9 browses the entire Amazon catalog to check which products best match the search queries of the customers. In order to ensure that the A9 algorithm correctly determines that your listings are relevant and should be placed higher, you need to optimize them.

Amazon Title Optimization: Where Do You Start?

Moving forward, you know the main benefits of following the tips from an Amazon store optimization services provider. Here are some tips that you could follow to improve your product titles.

Be More Descriptive And Specific

Most sellers want to succeed in their business. However, sometimes they feel that the simpler the structure of their listing, the better it will perform. Unfortunately, that’s not the case. For product titles, it’s vital to give your customers informative and relevant information that will make them want to buy your product.

As we mentioned earlier, the title plays a big role in the listing. It’s the first that your customer sees. You want to impress them so that they will be enticed to click and order. When you give them the information they’re looking for, then your target audience becomes leads then successful sales.

The kind of information you put depends on the items that you sell. If you sell shoes, then you might want to include information about the size, brand, or the color. Just make sure the facts you state match the photos you post.

Insert Relevant Keywords

One major thing about optimizing product titles, make sure you insert relevant keywords in your product title and listings. Picking the right and relevant keywords to your listings help you boost your rank on Amazon’s search results.

In order to find the right keywords for your listings, do a keyword search. It gives you a list of keywords that you may utilize for your listings. There are various tools that you may use. One of which includes, Ahrefs. But seeking professional help is always one of the best options you have.

Running an SEO campaign involves familiarizing yourself with the different strategies you may apply. One of those include knowing the difference between a Google-focused keyword vs Amazon-focused keyword. When you plan on optimizing for Google, you base it on giving your customers more information about the product. However, when you optimize for Amazon, you focus on pushing your top selling products and enticing more people to buy.

Some use the predicted search on Amazon to find relevant keywords. This part of Amazon tells you what people are searching for. It’s also a good way to attract leads.

When you find the right keywords, make sure to place them at the beginning of the product title. When websites index titles, it ensures that it will appear in the search results. Refrain from adding too many keywords on your product titles because the ranking could be negatively affected. That is called keyword stuffing.

Focus On What Your Customers’ Intent

Whenever you plan on optimizing listings, always think about your customers. They will be the ones who will buy your products. So, think what they want to see or buy eventually.

When you compose your titles, remember to put yourself in the shoes of your customers. Think on what they want to see or find when they put in vital keywords on their search. What can you put in the title that provides information about your products? Do you think the existing title gives your customers enough information?

Sometimes, sellers think that creating titles and listings are an easy task to do. However, as the trends change and platforms update, you need to keep track of how to let your business adapt through these changes.

Be Straightforward

Most customers want to get information about a certain product when they need it. They conduct their own research to see if they will benefit from the items that they are looking at. Now, sellers need to know that being informative is key in their business. However, they need to know that adding too much fluff will drive customers away.

Refrain from using phrases like “best seller” or “no. 1 seller” as these may mislead your customers. Doing so may give a confusing appeal to your customers.

Avoid using promotions in your titles as this may prevent your listings to rank on Amazon search results. Plus, some promotions are irrelevant to the products that you have. It may mislead your customers and result in loss of traffic to your product listings.

Pro tip: Focus on keeping your titles simple, straightforward and include informational bits about the product.

Include relevant images

These days, most people like seeing what they want to purchase. Amazon listings let sellers upload images to showcase their products. However, some sellers fail to upload images that show the product accurately. Some edit it and put in filters that distort the images which gives customers the wrong expectations.

Make sure you’re using high resolution images with a white background. Upload images that fill 85% of the image frame and clearly depict what the product is. Add more images to show accessories, different views of the product, and you may even insert it in a lifestyle frame.

Inserting it in a lifestyle frame lets customers know how they can use it in their household.

Follow the best tips

In order to effectively achieve Amazon title optimization, remember to follow these tips:

  • Capitalize every letter of each word in your title
  • Refrain from abbreviating measurements. Spell them out as much as possible. Instead of putting in lb, use pounds.
  • Use the numerical form instead of spelling it. (6 vs six)
  • Avoid using symbols such as an ampersand (&). Only use the ampersand when it’s part of the brand or the product.

Takeaway

We hope that these tips will be useful to you and your shop. Remember that the algorithm continues to change as the trends change. Learning about the updates on Amazon may be tedious so make sure you follow our blog for updates and new tips!


Competition may be tough but it challenges you, as a seller, to be creative. It motivates you to optimize your listings better and to continuously improve. If you have other questions, feel free to contact us!

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