Amazon Suspension: 8 Things You Should Avoid

April 22, 2021
Written by Kevin Wong
amazon suspension

As an Amazon seller, one of the many challenges that you need to prepare for is getting an Amazon suspension as you let your business flourish—in more ways than one, this situation can be devastating. Some of you might be reading this article after scrambling the web in search of possible Amazon suspension workarounds: What went wrong? How did it come to this? Should I get an Amazon suspension appeal? Should I hire an Amazon reinstatement service? How long does an Amazon suspension last?

And it’s only right to give beating suspensions your best efforts. The longer it lasts, the more potential customers you lose. If this is the only platform you’re selling your products on, a suspension also means zero profit for the entire duration of it. But rest assured that it’s not yet the end of your Amazon journey; if any, this is only the start of a rigorous but reversible process. You can still turn things around and get your account back to where you left off if you play your cards right.

If you’ve received the dreadful Amazon suspension notice, the pressure to get your account back to its original state could lead you to commit actions that might worsen it further. In this article, we’ve listed down 8 common mistakes that you should avoid if you do find yourself in this situation.

  1. Do not fret.

First and foremost, do not panic. Getting suspended would seem irreversible to some people, not to mention heartbreaking, especially if you’ve put so much hard work into your account. You may find yourself thinking this is the end of your eCommerce journey, but there’s still a ways to go! Hire trusted professionals who understand the ins and outs of the platform and you’ll get your account in pristine shape sooner than you think. 

  1. Submit a carefully worded first appeal.

It’s common for sellers to submit an appeal right away when they’re faced with a suspension notice—in fact, this is the first thing that will come to anyone’s mind. However, make sure that you’re in the right headspace to compose your first appeal. You could end up wasting your chance if you submit a poorly thought-out appeal with careless wording. Even if your violation is a minor one, the entire process could take days or even weeks. To get your account back up and running and in the least possible time, you may need to work this out with a team of experts.

  1. Don’t bombard Amazon with follow-ups.

When you get the notification that your account has been suspended, your initial reaction would be to send your appeal right away. As we’ve learned, this is okay if and only if the appeal is carefully worded. However, make sure to wait at least a week before sending a follow-up letter regarding your suspension.

Sometimes these Amazon account managers take their time, and on a good day, will respond to you after around 12-24 hours. Of course, this could also take days or weeks, depending on the volume of letters they receive.

  1. Refrain from creating multiple accounts.

Another thing that you need to remember is to refrain from creating new accounts when your account sees an Amazon suspension. Most sellers think it’s best to create another account when your primary account gets suspended. This could salvage some sales while your store is still in Amazon jail. Still, you can’t escape Amazon’s eagle eyes. The platform can track down your newly created account/s, and instead of gaining more profit, you could even lose the chance of getting reinstated. Patience is truly a virtue in this situation. Learn how to channel it.

  1. Falsified invoices are a no-no.

Some sellers face the doom of an Amazon suspension after providing or creating invoices through unauthorized sources. The largest eCommerce platform receives thousands, even millions of invoices every single day. Some of these are falsified invoices that Amazon flags as forged and manipulated. Now, these cases can be very tedious to resolve. Beware that even the slightest change in your invoice can delay your reinstatement. It’s also worth mentioning that if you’re partnered with an Amazon reinstatement service provider, you need to share every bit of detail that transpired within your Amazon operations. This gives your team more material to work with.

  1. Don’t take legal action against Amazon.

As much as you like things to get resolved quickly, suing does not always do the trick. It’s a nice gesture to consult your lawyer for assistance. However, involving a lawyer in the situation may cause the entire process to get delayed. At some point, Amazon transforms from a responsive party to an unresponsive one.

You’ll see yourself contacting Amazon personally because of the suspension you incurred sooner or later. Be aware that if your suspension is related to a copyright infringement, your lawyer may reach out to the complainant to obtain a resolution, and the withdrawal of the complaint may be requested.

  1. Communicate respectfully.

Receiving a notice of suspension can make anyone feel frustrated and disappointed at the same time. This makes it easy to react negatively and poorly communicate with the team that could help you resolve things. Of course, you’re only human and you react according to what you feel. But in this case, you need to take a step back from your feelings and be professional when communicating your appeal. Never use any vulgar language when communicating on the platform, especially with a team that could help you regain your account. Stay calm and build your case with respect and modesty to at least encourage a smooth-sailing process for all parties involved.

  1. Don’t point fingers.

Pointing fingers regarding your Amazon suspension is never a good thing. This situation is often caused by a mistake on your part, blackhat tactics, or a glitch in the system. Be sure to follow all the rules and regulations on the platform, but also be humble enough to accept the suspension for what it is instead of blaming other people. Poorly handled appeals will cause even more delays, and you want to get back to selling as soon as possible.

So, what do you do when you encounter an Amazon suspension?

Remember, you’re only human, so any reaction is valid. But it’s also important to think carefully about the next steps you should take. Anything can be resolved with good planning and an excellent team backing you up. As your business flourishes, so will threats like blackhats causing deliberate suspensions on your account. Don’t panic. Get in touch with your friendly Amazon experts at Seller Interactive to retrieve your account in no time!

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