Amazon PPC is an essential part of making your Amazon business succeed. It is also described as one of the most exciting parts of being a seller. Utilizing Amazon PPC means that you are displaying your product to the world and putting your best foot forward to get buyers’ attention and trust. Even if you have launched campaigns in the past, there is still that exhilarating feeling every time you set a new advertisement.
This is because both the analytical and creative parts of your brain are triggered whenever you launch a campaign. Your analytical part will be tested because of keyword research, competitor analysis, campaign strategies, and data reports. On the other hand, there is a lot of room to be creative because of all the photos, layouts, and tagline ideation you need to do. These activities become even more thrilling when done with a team through the help of an Amazon PPC agency.
Aside from the positive and fun parts, you should also be prepared for the challenges. To help you, listed here are the top seven mistakes most people commit. Knowing them will help you in case you experience any, or you can be proactive with your steps to avoid committing these blunders.
There are four main ads on Amazon, and each of them works best depending on your goals. Sticking to a single Amazon PPC Ad type is a huge mistake especially when the ad does not help you reach your objectives. Below are the types of Amazon PPC Ads and the best time to use them for your reference.
It is not a mistake to use all four types of Amazon PPC at once. Many people even do this as a part of their strategy. The mistake comes when you are not able to monitor each campaign, while still racking up costs.
In partnering with an Amazon PPC agency, one of the goals they’ll propose is decreasing your Advertising Cost of Sales (ACoS) as the campaign goes by. To do this, simultaneously using all types of ads can be a good start. After a few weeks or months, data will show which among the types of ads are most effective in boosting your conversion rates. With that, you can focus your spending on the most effective ad you have for more efficient budgeting.
The inability to monitor your ads will hinder you from knowing which ads are the most effective, and which are only costing money without a return in profits.
You’ll surprise yourself by researching more about the different tactics Amazon sellers are using to make their brands and products known. Boxing yourself in the advertisement options within Amazon is a flaw you do not want to commit. Your Amazon PPC agency will help you figure out the best strategy for marketing outside of the platform.
Here are some of the other campaigns you can partake in outside of Amazon:
Creativity is the key, and the sky’s the limit in how you will advertise your products and brand outside of Amazon. The most important thing is to recognize that there are more platforms than just Amazon to market your business on.
There are several tried and tested keyword strategies on Amazon. Hence, limiting yourself to one is not a very wise option. After getting a list of keywords related to your product, the next question would be which among the keywords will you bid for? Here are some strategies to consider:
Amazon PPC management begins with keyword research and strategizing. Lighten the load and ensure that you have the right plans with the help of an Amazon PPC agency. An agency has a team of SEO specialists and Amazon Sponsored Ads management experts who all work together to achieve the desired outcome.
Amazon has made the creation of different ads doable in a few easy steps, which inspires beginners to start advertising quickly. Getting professional help from an Amazon PPC agency for your Amazon PPC needs may not be on your mind, but this can be a setback in the long term.
Here are five advantages of delegating your Amazon PPC management needs to an agency:
Because of the millions of users on the platform, Amazon tries to ensure that everyone follows a common guideline. In Amazon PPC, sellers like you should be wary of the Amazon Brand Guidelines. Not adhering to these rules is a huge mistake as it can cause account suspensions or halt your campaigns.
Settling for the bare minimum, or simply abiding by the Amazon Brand Guidelines for your advertisements is another big no-no. When you partner with an Amazon PPC agency, mediocrity goes out the window. A team of experts will ensure that the services you get will only be the best, and the success of your campaigns will be seen through legitimate increased conversion rates.
Amazon Sponsored Ads management is an exciting opportunity for your business, and will trigger both your creative and analytical sides. With the help of an Amazon PPC agency, the experience gets even better as you will see quantifiable results fairly quickly.
Seller Interactive can be your partner Amazon PPC agency. We have a team of experts who will ensure that your ads are engaging enough to get viewers to click, that you are targeting the right audience, and that you efficiently convert your clicks into sales.
Contact us at 1-800-820-3746 to learn all about the services we offer, or visit our website to know more about us.
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