How an Amazon Marketing Agency Can Help You Sell Products Like Hotcakes

February 26, 2021
Written by Nicasio Co III
amazon marketing agency

Let’s face it. If you’re a seller on Amazon, the only thing you want is for your products to sell as quickly and efficiently as possible. Maybe you’ve heard rumors of people making a lot of money on this platform. Perhaps, you’ve seen videos of somebody buying a Ferrari from his earnings on Amazon. Whatever your reasons are, establishing yourself as a reputable seller in Amazon is possible if you have the know-how. If you don’t, that’s where an Amazon Marketing Agency can help you sell your products like hotcakes.

Can an Amazon Marketing Agency Help Me With Product Launches?

Absolutely! An Amazon product launch is something that you have to get right the first time to be sure of your success as a seller. Arranging a successful launch isn’t as simple as you think. It usually follows a specific process and requires a whole lot of research and hands-on work. 

  1. Introducing your product. How can we ensure that people are familiar with your product on your launch date? Easy! Write blogs and guest posts, use social media, and sign up for the Amazon A+ feature. But then, it’s not merely writing blogs about the products or giving a link on social media for people to click on. There are ways to do it that will increase your chances of making a sale and improving your seller metrics at the same time. This takes knowledge and years of experience that Amazon consulting experts have.
  2. Your product listing should be optimized. Amazon has very specific rules on product titles, descriptions, bullet points, and images. If you don’t know them, it’s easy to make mistakes. Optimizing your listing will have a positive effect on your overall sales in several ways. 
  • Your listing will appear on the first page of Amazon’s search results. According to a survey in 2019, 44% of Amazon buyers never go past the second page of the search results. This means that the higher your rank on the search results, the more chances for your products to be sold. 
  • Your product listing will contain keywords that consumers usually search for in Amazon. This can be done through keyword research using tools for Amazon SEO.
  • Your images will be very effective in enticing customers to buy. Images matter in converting traffic, rather than bringing it in. Your keywords will be responsible for bringing in buyers, and the photos will convince them to make a purchase. 
  1. Get some credibility for your brand. Reviews are everything on Amazon. Without positive reviews, your sales will wither on the vine. A good Amazon Marketing Agency can help you gather good reviews in a variety of ways and translate them to Amazon reviews. Remember, buyers rely heavily on reviews. That’s how most of them make their purchase decisions.

What Is Amazon PPC and How Can It Help Me?

Amazon PPC (pay-per-click) is an advertising model based on Google’s PPC program that advertisers use. Sellers ask Amazon to advertise their products, and they pay a fee based on how many shoppers click on the ads. The three types of ads are Sponsored Products, Sponsored Brands, and Product Display Ads (PDAs).

Amazon vendors (1P) have access to all three types of ads. Third-party sellers should have a professional selling plan to have access to sponsored products. Then, only sellers in the Amazon Brand Registry can use sponsored brands. 

Going into an Amazon PPC campaign without knowing what to expect can be risky as it could result in you paying a lot of money without concrete results. Amazon consulting services can help you determine your goals, formulate a PPC strategy, and implement this strategy effectively. A good strategy also takes the cost into consideration. As PPC will always favor the highest bidder (they’re the first to be mentioned in ads), cost is an important consideration in any strategy. The average cost ranges from $0.02 to $3.

Unlike ads in other platforms, Amazon PPC sales have a direct effect on your product’s organic ranking. The more sales you have through Amazon PPC, the better it is for your organic ranking. This works very well for new products as they lack sales history, which could have a negative effect on organic ranking. The ads from Amazon PPC can directly drive traffic to your product listing and boost your sales. 

Can an Amazon Marketing Agency Help Me in Brand Positioning?

First, we need to know what brand positioning is. When consumers think of a product, several brands usually come to mind. However, if they think of your product first, then your brand positioning is excellent. It’s like thinking of soda, and Coke comes to mind first, or Starbucks for premium coffee. 

An Amazon Marketing Agency can help you be first in people’s minds. How can it be done? Easy. It’s by creating a category that doesn’t yet exist in consumers’ minds. Having no competitors in that unique category will be extremely helpful in brand positioning. Create a new category, and base it on what your product can offer to the customer. Find something different that it can offer, and emphasize that difference.

Tesla is a good example of excellent brand positioning. Their cars are clearly more expensive than their competitors, but their advertisements never mention the price. Instead, they concentrate on their “electric cars” and their contribution to the green revolution. Other brands might be on top when we talk about cars, but Tesla has established itself as the go-to brand for environment-friendly vehicles.

Are These Strategies Effective?

One of the things a good Amazon Marketing Agency can do is collaborate with you on each strategy -- from product launch to brand positioning, knowing your goals, and formulating a plan to implement them. These strategies have proven to be very effective in increasing traffic, boosting conversion rates, and improving brand recognition. 
Book a consultation with our top Amazon consultants, and we can discuss the different ways we can meet your business goals, or email us at [email protected] or [email protected] for more details.

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