Last updated on November 25th, 2022
Written by Ken Zhou
Ranking on Amazon SEO does well to grow your business. But if you can also make your product pages rank on Google using amazon listing optimization, then you double your benefits. Find out how you can do this, as you go over the details explained below.
Do you want Googlebot to take notice of your complete Amazon product listing? If your answer is a resounding “Yes,” then, by all means, flaunt your website in your listing’s copy. Before you proceed, however, make sure that your website is indexed correctly. For indexing, take advantage of backlinks. This technique, which an SEO specialist can pull off, works best in raising your website’s rank on Google. You can also have your SEO specialist do the same for the Amazon business. There are ways for you to incorporate these links in your copy. Two easy but effective moves that you can try are copying sales and pasting the address and using the share feature items that pop up on top of the Buy Box (or any box for that matter). If your website has a high domain authority, this amazon listing optimization will benefit your platform’s ranking further. As a rule of thumb, the higher your website’s domain authority is, the better the chances that Googlebot will take notice of your product pages.
Long-tail keywords (three or more words) might give copywriters a headache due to the challenge of incorporating them in copies. But their ability to target potential customers, particularly those who know what type of product they want to buy is unquestionable. These profitable keywords will come in very handy during voice searches. During the process of penning the drafts for or revising the copy, take the time to research long-tail keywords. Keep your eyes peeled for relevant ones, which you can incorporate easily into your copy. Although Amazon does not recognize them, Google does. Because browsers usually search using natural language, you increase the chance of elevating your pages’ rankings for niche terms that will direct browsers to your product listings. To further increase your advantage, hunt for long-tail keywords that indicate “intent.” A good example would be keywords that start with the word buy. Google ranks according to “intent.” Therefore, you can never go wrong with hunting for long-tail keywords beginning with terms that indicate intention.
Your product’s conversion rate directly impacts your ranking in Amazon. That is why you should focus first on boosting your pages’ rankings on the platform. There is no point in investing excessive effort in increasing your pages’ traffic on Google if your product pages have a low conversion rate. Therefore, you should prioritize increasing the number of buyers and not just browsers. To ensure that your product listing maintains a high conversion rate, focus on providing quality content. Be particular in the information you incorporate into the descriptions. Set these off with high-quality images (make sure they conform to Amazon’s standards) that are strategically photographed and incorporated into the overall layout of your page.
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