What to Sell on Amazon FBA: Important Guidelines for New Sellers

March 24, 2020
Written by Jayce Broda
Sell on Amazon FBA

Are you wondering what to sell on Amazon FBA? For new sellers, coming up with profitable items, customers will love can be quite challenging. Given the multitude of products sold on the platform, having a unique idea is not enough. Chances are, someone may have already invented it. On the other hand, if you got a brilliant concept but not enough funds to manufacture it(or you did not act fast enough), some sellers may beat you to it. 

But do not be disheartened. Choosing what to sell on Amazon may require more effort than you realize. You can hire someone else to do an intensive research to find a winning products, try to consider a professional SEO for amazon products agency, perhaps. In due time, however, your investments are bound to pay off. Relax, focus, and dedicate time for reading up on essential guidelines and tips that would surely come in handy. 

Even if you do not think you will benefit from them now, you may find a good use for this substantial knowledge in the future. So, keep scrolling. 

What Can I Sell on Amazon as a New Seller

If there is something about Amazon that all sellers must know, it is the fact that the platform is price-based. Hence, the majority of the 2.01 billion visits it garnered from May 2019 until February 2020 may well be bargain hunters. But offering the cheapest product in a particular category does not entail raking in huge profits all the time. 

You need to strike the right balance between quality and price. After all, even if most buyers gravitate toward low-priced goods, they still want something that meets their other expectations. 

  • Offer brand generic products at budget-friendly prices. 

Is selling on Amazon profitable? For sellers who stumbled upon top-quality brand generic goods, the answer is a resounding "Yes." Generic brands may not have received as much recognition as their more popular counterparts due to a lack of advertisement, but they are more reasonably priced.

On Amazon, you may find yourself dealing with a lot of competitors if you offer this type of goods. Although daunting, there are ways for you to edge out the competition still and make a hefty profit. For one, you need to beef up your product listing.  Correct Amazon product listing optimization is a must to ensure the success of your campaign. Optimize it well using the best keywords. Lastly, promote it via PPC. 

As a new seller, do not feel intimidated if you find yourself struggling to understand how all these aspects can help drive more sales. Instead, you should rely on the proficiency of an account manager. Keep reading, and later, you will find out how you can get connected with one without hassles. 

  • Build up your unique idea and market it effectively.

One-of-a-kind products stem from brilliant ideas tweaked to fit the needs of the general public. But the term generally does not mean everybody. You may associate it with a large group of intended buyers (e.g., professional women aged 20-50 years, who need to look good on the go but cannot spare more than five minutes to make themselves up). 

The target market will vary accordingly. It depends on the type of product you have in mind. If you have something new in mind, build it up. On Amazon, the sales of unique items typically soar. To gain traction, make sure to market it strategically. It also helps a lot if you can offer it at a reasonable cost. 

In a Nutshell

Whether you go for generic brand products or a one-of-a-kind type of item, always see to it that you market and advertise it the right way. Even if you have the best products to sell on Amazon FBA, a poorly conceptualized and executed marketing campaign will dampen your chances of raking in profits. All selling on Amazon reviews underline the significance of a well-executed-and-thought-out marketing campaign 

If you are not fully knowledgeable of marketing or advertising, why not get help from a team of Amazon specialists? Their expertise serves as your foundation for success. To inquire with an account manager, connect with Jayce. Email him at [email protected]

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