Last updated on January 9th, 2023
Written by Mark Salvania
When you're selling on Amazon, you’re up against so many other sellers on the platform. This is why so many people decide to work with an Amazon FBA account manager. Aside from leveraging your advantage against all your other competitors, they provide guidance and in other areas of your business, including making your business Amazon compliant and taking care of account suspensions.
Amazon is a great platform to sell your goods online. There are so many customers and a lot of web traffic so you're bound to do great as long as you do it right. This means abiding by their rules and regulations. Amazon runs a pretty tight ship to be able to maintain fair and honest competition. It's essential to follow these rules because if you were found violating them, it could result in the suspension of your product listing, deferment of payments, and complete removal of your selling privileges.
Although it can get pretty taxing to abide by their rules, there are various Amazon account management services you can work with. So, with that, here are some ways to work with an Amazon account manager to help you make your business compliant.
Amazon provides tons of information about their Selling Policies and Seller Code of Conduct on their website. Not every FBA seller has the time to go through this document, but familiarizing yourself with the content will be helpful for your selling journey. Although they are easy and fairly straightforward to understand, some sellers have a hard time remembering them and unknowingly violate these rules without them knowing.
A typical example of unknowingly violating Amazon TOS would be providing inaccurate descriptions or misleading information to your customers to entice them to buy from you. Even if you didn't intend to make erroneous claims (like forgetting to update your listings when there are any changes), it might constitute a violation. With that, an Amazon FBA account manager can be that extra set of eyes to check your seller account's health and product listings.
The ultimate goal of complying with Amazon's rules and regulations is for you to avoid fines and penalties. So aside from getting your listings right, you should consider which products you can sell over those you cannot. Review the list of Restricted Products on their websites to verify before investing in any product development.
If you've already read this and you're still unsure if you can sell the product or not, consult with an Amazon account manager. Chances are, they would know if it's something you can sell. In addition, an FBA account manager has extensive experience handling different accounts, so they are very familiar with various scenarios.
The process for account reinstatement can be complicated, so abiding by Amazon's rules is an excellent way to avoid getting suspended in the first place. If, in the worst-case scenario, that you've found yourself in the unfortunate situation of having your listings penalized, an account manager can help you solve it.
The first thing you want to do is understand why your seller account became flagged for suspension. In some cases, violating the Terms of Service in even the mildest ways or by means out of your control (i.e., customer complaints or delays in shipping) could result in suspension. If you can't pinpoint an explanation, you can ask your account manager for help. With their comprehensive experience helping Amazon sellers deal with account problems, you'll get the answers you're looking for.
Once you better understand the situation, you can make a Plan of Action (POA). A POA is the suspension appeal letter you'll send Amazon in an attempt to get reinstated. It should include details of the situation, why it happened, and the steps you're going to make in the future so it won't happen again.
Before submitting your POA, it's best to vet it a couple of times to give you the best chance of succeeding. It's easy to get overwhelmed when you have a suspended account, but a good POA is as objective as possible. You can work closely with your FBA account manager to help you address these issues and craft a great plan of action.
Whether you've been selling on Amazon for a long time or you're just getting started, being surrounded by a reliable support system will give you the best chance for success. An excellent resource for support is an Amazon FBA account manager.
Building an Amazon store on your own from the ground up is undoubtedly impressive, but checking in with an expert is that next-level power-up that will help your business progress even further. In time, as your Amazon business grows, you'll find yourself busy with other (and bigger) tasks too. Working with someone whose primary focus is selling on the platform will be a huge advantage. Concentrate on other parts of your daily operations and let the other tedious tasks such as monitoring your account's health be taken care of!
At Seller Interactive, we take pride in our account managers, who have extensive experience, skills, and knowledge in Amazon FBA management. Are you ready to grow your business even further? Book a call with us today, and let's make it happen!
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