Amazon DSP Program: The Advantages of Hiring a Marketing Agency

Last updated on June 2nd, 2023

Written by Himanshi Raj

If you sell products on Amazon, you might have heard about the Amazon DSP program. It is a type of programmatic advertising that can be a terrific strategy for businesses looking to reach more customers and grow their sales. With so much competition on the platform, it's essential to invest in sponsored ads to ensure your products are seen.

But what if you don't know where to begin? Or perhaps you lack the time or resources necessary to manage your DSP advertising campaign? In that case, it would be wise to hire an advertising agency. In this blog post, we'll go through all you need to know about the DSP program and discuss the benefits of hiring an agency to help manage your ad campaign.

What Is an Amazon DSP Program Agency?

An Amazon Demand Side Platform (DSP) program agency is a marketing agency that specializes in helping businesses display advertising on the Amazon site and its affiliated websites. These expert advertisers have in-depth knowledge of the Amazon marketplace and can create targeted ad campaigns that reach Amazon shoppers. They also manage ad campaigns on behalf of their clients, providing reporting and insights to help optimize their Amazon DSP campaign performance.

In addition to managing ad campaigns, some DSP agencies also offer other services such as ad campaign management, creative development, and reporting. And because they have access to Amazon data, DSP agencies can provide valuable insights into how customers interact with the Amazon ecosystem. As a result, working with an Amazon DSP agency can help brands to maximize their visibility on Amazon and improve their sales.

The following are a few key things to keep in mind when working with an Amazon Demand Side Platform program agency:

• Set realistic expectations. The program will help you grow your business, but it won't happen overnight. So don’t expect such impactful changes to happen right away一all great things take time!
• Be clear about your goals. Before you start working with an agency, be clear about what you want to achieve with your Amazon ad. This will help them create a campaign tailored to your business needs.
• Set a realistic budget. Having a realistic budget is necessary for every effective marketing campaign. Work with your agency to set a budget that fits your goals.
• Don't be afraid to ask for help. The agency should be a partner in your success, not a separate entity. At the same time, you shouldn't worry that you'll have little to no control over what they do. Remember that this is a partnership so you can get involved in the process or leave them to be.
• Keep track of your results. This will help you see what's working and what's not so you can adjust accordingly.

The Advantages of Working With an Amazon DSP Agency

There are many reasons to consider working with a DSP program agency. For example, it can be difficult for brands to keep up with the latest trends and best practices in paid advertising. That's why working with a professional Amazon DSP agency is smart. Here's why:

1. Increased reach and visibility. Advertisers use advanced targeting methods to ensure your sponsored display ads are seen by people who are most likely to be interested in them. In addition, they know what it takes to create an effective ad campaign and have the tools and technologies needed to execute it effectively.
2. Greater control over your campaigns. You'll have a team of experts managing your campaigns for you. They have experience working with various clients, so they know what works and what doesn't, which can help you avoid costly mistakes.
3. Improved ROI. They know how to get the most out of your ad spend, ensuring that your campaigns run efficiently and effectively.

Working with an agency is the way to go if you're looking to get the most out of your Amazon DSP. These agencies have the experience and expertise to help you succeed, prompting you time and money.

How to Choose the Right Agency for Your Business

Knowing which agency is best for your company might be challenging with many available options. However, you can choose the best DSP program agency for your business by considering the following aspects:

1. Experience. Look for an agency with extensive experience managing successful DSP campaigns in your industry. This will ensure that they understand your business's unique challenges and opportunities.
2. Reputation. How many clients have they helped to achieve success with Amazon DSP? Ask for case studies and testimonials from past clients to get a sense of their track record and evaluate if that agency can keep up with the constantly changing online advertising landscape.
3. Services. Make sure the agency you choose offers a comprehensive suite of services, from campaign planning and management to creative development and reporting.
4. Strategy. Choosing an agency that will take a strategic and data-driven approach to your campaigns would be able to show you how they plan to reach your target customer and achieve your desired results. In addition, you should avoid agencies that offer one-size-fits-all solutions as they won't be able to deliver the results you're looking for.  
5. Support. The best Amazon DSP advertisers will offer ongoing support and guidance, even after your campaigns have launched.

Things to Avoid When Working With a DSP Agency

When working with a DSP program agency, there are a few things to avoid to ensure a successful partnership. The following are the signs that you shouldn't be working with a certain DSP agency:

• Ambiguous fees. A good agency will be upfront about exactly how much you will be charged, and for what services so you can make an informed decision about whether or not to work with them.
• Pressures you in signing a long-term contract. While a longer contract may benefit the agency, it's not always in your best interest. In addition, before you sign anything, be sure you comprehend the conditions of the agreement. You don't want to be tied to a contract that doesn't work in your favor.
• More interested in selling you additional products and services. A DSP program should be designed to help you increase sales and drive down costs, not to line the agency's pockets.
• Make changes to your campaigns without testing them. Although it is important to be flexible and open to new ideas, rash decisions can lead to wasted spending and poor results.
• Unresponsive to your needs. You should be able to get in touch with them when you need to and get a response promptly. If you cannot get a hold of the agency, it is probably not worth working with them.

By being attentive to these signs, you can save your DSP program on Amazon from the pitfalls associated with working with a DSP agency.

Final Thoughts

With the rapid growth of Amazon DSP, there has been an influx of agencies claiming to be experts in the field. However, it's important to remember that not all agencies are created equal, and not every agency will be the best fit for your business. 

Hiring the most suitable agency for your business is key to a successful campaign. By taking the time to ask the right questions and understand what you need from an Amazon DSP program agency, you'll be able to find one that can help you reach your advertising goals. 

Working with an agency is the best option if you're looking for help with your DSP campaign or want to outsource the entire process. Fortunately, you don't have to look further. Our team of experts is here to help you navigate the complexities of ad campaigns and ensure that your campaigns are in good hands. So if you want that for your brand, reach us at 1-800-820-3746 to know more about our services.