Last updated on November 29th, 2022
Written by Ken Zhou
Bad actors, be warned: Amazon will not be so forgiving of any seller caught using black hat methods. Yes, competition on the platform is tough. But this is not an excuse to resort to underhanded tactics just to get ahead of the game. If you value profit, then think of the losses that will inevitably result from getting caught. Enough said. Below are the dismal consequences that await black hat sellers the moment Amazon catches them.
Once the administration confirms that you were up to something “not good at all,” do not be surprised to find your listing gone suddenly. Your customers will no longer be able to see it, too, no matter how hard they try to search for it. So you need to create a detailed Amazon product listing to avoid getting flagged as a negative listing.
Know how critical product reviews are. Positive feedback is like free endorsements (provided they genuinely come from satisfied, raving customers who are bowled over by how excellent your product is). They have the power to sway public opinion, especially browsers, in your brand’s favor. The more authentic positive reviews your product has, the bigger the chances of growing your customer base. Negative reviews, on the other hand, can give the exact opposite result. On a positive note, however, they serve as a valuable learning tool (provided they are genuine and not from internet trolls who cannot do anything worthwhile with their time or worse, keyboard assassins who make a living out of damaging the reputation of a rival business). They can direct your attention to certain aspects of the important product that needs improvement. The moment you resort to doing dirty tricks and Amazon catches you, all reviews, good or bad, will no longer be visible on your page. Customers who may want to give product reviews in the future will not be able to provide them anymore. Amazon will rig your page to disable it from accepting new reviews.
Black hat methods can cause you to lose access to your seller account. A suspension brings with it other terrible (and even costly) consequences such as failure to access unpaid funds that Amazon owes your business. With this, you may also no longer be able to access your inventory in the fulfillment centers.
If your issue is not resolved in time, expect the worst: probable legal sanctions. Things are likely to go farther downhill at such a frightening pace from here onward. By now, you must already know how costly legal troubles can get, and how they can drag your business down to the point of extinction. Because issues vary on a case-to-case basis, no one can tell if any seller caught red-handed will be sued automatically or not. Either way, one thing is for sure: he is undoubtedly in hot water.
To avoid getting yourself and your business in serious trouble, play fair. If other sellers managed to succeed without resorting to illegal techniques, so can you. Avoid the temptation at all cost. These stealthy methods might yield benefits, but you cannot expect them to persist for the long term. And without a doubt, they will inevitably damage your business over time. Find out how you can protect your business from unethical sellers. Take our FREE CONSULTATION. Email Jayce at [email protected] today.
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