If you're new on Amazon, you're probably in the "I don't know what to do" phase. As a noob seller, everything may seem confusing to you, and despite doing your research, you may still have a hard time running your store. We're happy to say that it's okay. What you are going through is normal. Even seasoned sellers sometimes have a hard time navigating through Amazon and making a sale. Hence, you need to look for Amazon consulting services.
Amazon consultants are professionals who will offer their expertise to guide you in selling on Amazon. They offer several services, such as Amazon SEO, Amazon PPC, and Amazon Product Optimization. Considering that Amazon is the hub for shopping, you need to capitalize on Amazon's audience for you to grow your business.
Based on Statista, the biggest market in 2019 was the U.S. with 193.6 billion U.S. dollars in net sales, followed by Germany with 22.2 billion U.S. dollars, and the U.K. with 17.5 billion. Through these figures, we can tell that selling on Amazon aimed at these markets can help you widen your audience and increase sales. Hiring an Amazon agency and a more specialized Amazon marketing agency can also help in your business's advertisement and promotion.
In this article, we'll discuss 20 things you should look for in an Amazon consultant.
The first thing you should look for in a consultant is someone who knows Amazon SEO. Amazon SEO is different from Google SEO since Amazon is a search engine with a unique A9 Algorithm. When a customer searches for a product on Amazon, its algorithm will rank each listing based on how relevant it is to the user. However, to rank high on the search result on Amazon, your listing needs to be correctly optimized. Hence, you need someone who knows and understands the various ranking factors to give your products maximum exposure in the Amazon search results.
Speaking of Amazon SEO, your consultant should be aware of how to utilize it. You can ask them which tools they use to gauge how much they know. Some of the tools they may mention are Sellic, SellerMetrics, JungleScout, and MerchantWords.
We mentioned earlier that you need your products to be optimized correctly to rank high on the Amazon search result. Having an Amazon consultant who knows how to review your product listing will help you improve your sales conversion rate. They will review your market, competitors and product listing. They'll then give suggestions on how to improve your targeted keywords, product image, product title, description, and key features.
Aside from having knowledge on optimizing Amazon product listings, an Amazon consultant who knows how to review and improve your store is essential. They will analyze several areas in your store, such as store design, product listing, and branding, to enhance brand awareness. Aside from analyzing your store, they will also investigate the storefront of your competitors. Afterward, they will create an in-depth analysis and provide recommendations. Having an Amazon consultant who can help redesign your store and increase brand awareness is a must when it comes to looking for these professionals.
A positive review of your store can affect the decision of your new customers. They often buy products in stores that have positive reviews and live up to expectations. Plus, positive reviews are a ranking factor on Amazon search results!
So, if you want to rank high on Amazon and impress your customers, you need to have good reviews. Your Amazon consultant should know how to get verified reviews and maintain a positive review of your store. Verified reviews come from people who Amazon has verified as purchasers of the product. These verified reviews will help you in your ranking.
On the other side of a positive review is negative feedback. Negative reviews significantly affect your store because it will drive customers away from purchasing your product. Fortunately, having a negative review is not the end, because you can have it removed. How? The customer will remove it.
This is when your Amazon consultant comes in. You'll have to ask them for their tips and tricks.
When it comes to selling on Amazon, you always want to keep yourself on the right side of the law. This means you have to follow the rules set by Amazon. Since we’re on the topic of customer reviews, it's a big NO on Amazon to ask for incentivized reviews.
In other words, you are not allowed to reward your customers in exchange for a positive review of your store. If you do so, and Amazon catches you, your account will be closed and you may end up in court. Hence, you and your Amazon consultant should be aware of Amazon’s terms.
If your consultant doesn't know the difference between 1P and 3P Selling, you better look for a new one. Knowing the difference between the two will help you pick the right option for your business. Having someone discuss to you the difference between the two, as well as their pros and cons, is a characteristic of an ideal consultant.
Briefly, here's the difference between the two:
1P-You are a first-party seller that sells wholesale items to Amazon, and Amazon sells your product to its customers. You will be using the Vendor Central interface.
3P-You are a third-party seller where you use Amazon's platform to sell your products. You will be using the Seller Central interface.
Amazon A+ Content allows brand owners to tell their brand story through images and videos. By correctly utilizing A+, your buyers will understand the product's features and benefits to help them in their decision-making. Plus, it will help increase brand awareness, and customers will see richer content that will eventually increase traffic and conversion. So if you have a 1P account, your Amazon consultant should inform you about Amazon A+.
If you're an Amazon Third-Party seller, you can use Amazon enhanced brand content (EBC) to promote your products. It's a version of A+ Content, but only available to 3P sellers. Your Amazon consultant should be able to know how to use it because it helps enhance your product description to increase revenue. However, not all third-party sellers can avail of this feature, so your consultant should know if you are qualified. Once you are qualified, your consultant should offer guidance in creating an EBC that will convert into sales.
Amazon PPC is a program that lets you advertise your product on Amazon. Your ad will appear on the top of the search results, and once it gives you a reasonable conversion rate, you can rank higher. Hence, you need to look for a consultant who will analyze every type of ad your business may use on Amazon, such as Sponsored Products Ads, Sponsored Brands, and Product Display Ads.
It is a fact that not everyone will want to buy your product, no matter how good it is. Hence, knowing your target market is vital before you start marketing your product on Amazon. An Amazon consultant shall help you with this, plus they can sell it to other target markets you never thought of.
Once you become an Amazon seller, you can try the Amazon FBA program to help in the packing and fulfilling your orders. Having a consultant who will guide you through the process and give you suggestions can help you grow your business. There are also fees and essential information that you need to learn before trying Amazon FBA, so having a consultant is a big help.
When you are just starting, you may not perfect the art of pricing your products. A consultant shall help with this. They can help you with different repricing strategies.
The Buy Box is the most coveted button on Amazon because it lets customers buy a product in one click. Not all sellers can have the Buy Box, so many compete for it. Your Amazon consultant should help you win the Buy Box.
Your inventory is an asset. It won't generate revenue for you if you keep it inside a warehouse for months. In the same way, if you lack inventory, you won't sell anything to your customers. Helping you manage your inventory is another aspect of being an Amazon consultant. Hence, your consultant should know about it and inform you of a strategy you can use.
Aside from improving your product listing by using keywords and improving the product description, you need to enhance your product photos. A consultant shall help you increase your ranking and visibility by offering recommendations on product photos. They can check the competitor's product photos and offer you suggestions on how to persuade a buyer to purchase your product.
For you to stand out against other competitors, you don't just lower your prices, you also offer customers quality services and bundles. A consultant shall help you plan a way to stand out from the rest on Amazon.
Your customers are the lifeblood of your business. Your business wouldn't prosper without them, that’s why good customer service is important. Your consultant should be someone who wants you to earn but also puts the best interests of your customers first. Plus, it's an excellent way to gain reviews and get the word out about your store.
Aside from the Amazon PPC program, you may advertise your product on social media and your blog, then redirect them to your listing. Social media is also a great way to interact with your customers. You may also take advantage of influencer marketing through social media. An Amazon consultant shall give you suggestions on what promotions you will be running and posts you will be creating.
Having an Amazon consultant to guide you on selling in Amazon is a big help for both newbies and experienced sellers. They have the knowledge and skills to help you succeed on Amazon, that's why it's best to look into these 20 aspects of an Amazon consulting service before hiring an Amazon consultant. It's a good thing that here at Seller Interactive, we offer you our services for optimizing your product listing and protecting your overall seller account health.
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