3 Amazon Consulting Services Every Seller Needs This Holiday Season

November 12, 2020
Written by Jayce Broda

The holiday season is almost upon us. If the trend remains the same, not everyone can do their Christmas shopping the traditional way -- going to shopping malls and department stores. Amazon set a record 21% increase in sales during last year’s Christmas season, but it’s projected to be even higher this year. Don’t miss out on the fun!

Every Amazon seller should be preparing for the upcoming shopping frenzy, but the question is, how? Anything can happen in this business, and the best way to be ready for anything is to find out which Amazon consulting services are essential, especially this holiday season. From product launches to brand protection, taking advantage of these services will let you sleep soundly at night, knowing that your business is in good hands. 

Amazon Consulting Services #1: Product Launch Consultation

Making all the arrangements for an Amazon product launch can be tricky. There are a lot of factors that could make the difference between success and failure. Perhaps the most important question rarely asked by would-be sellers is, “Do people need my product?” If you fail to establish a need, your product is doomed to failure. 

Next comes promoting your launch, Amazon SEO for your product listing (including keyword research), getting good reviews before the big day, and getting every detail right. The list goes on and on, and it sometimes feels like it never ends. Getting some expert help would be advisable in this situation.

Amazon Consulting Services #2: Sponsored Ads Management

If sellers want more visibility for their products, they have the option to advertise using Amazon PPC (pay-per-click). This program lets sellers bid on specific keywords and enables them to advertise their products when buyers search for those keywords. The payment is called pay-per-click because the price of this advertisement depends on how many times a customer clicks a seller’s ad.

It’s sometimes necessary for sponsored ads management as your Amazon ad campaign can easily go over budget if you’re not careful. Plus, your ad campaign manager can furnish reports on what kind of advertising you can afford. It’d be a waste if your business on Amazon is no longer profitable because of your ad campaigns costing too much. 

Amazon consulting services

Amazon Consulting Services #3: Brand Protection

Getting your seller account suspended is bad for business. Losing the ability to sell during the busiest shopping season of the year would be disastrous. You’ll be losing a lot more than sales if you don’t maintain your account’s health. This service can also be provided by an Amazon FBA agency.

Many sellers become victims of hijacking, counterfeiting, and other black hat tactics on Amazon, especially during the holiday season. It’s vital to get Amazon experts to analyze your profile, review your product listings, and be on the lookout for any nefarious activity on your seller account. 

Also included in this service is being assisted if your account does get suspended. An account suspension can last from a day to several months. If you’re not careful, the holiday season would be over by the time you get reinstated. Getting expert advice on how to handle your appeal will get you selling again as soon as possible.

This is why this is one of the most important Amazon consulting services sellers need during heavy-shopping seasons, no matter how much Amazon consulting experts cost.

Where Can I Find Amazon Experts Who Can Help Me?

If you need an Amazon consultant this holiday season and need more information about full account management or specific Amazon consulting services, email us at [email protected] or [email protected]. We’ll be glad to collaborate with you.

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