How an Amazon consultant Would Benefit Your Business

Although Seller Interactive does provide free resources, such as webinars, podcasts, and valuable website content that benefits businesses, it might not be  enough to rely on, when  gaining knowledge on how to best sell products on Amazon. Sometimes all it takes to be successful on the platform is to hire an Amazon consultant who will provide personalized suggestions tailored to your business model. 

Since the e-commerce platform has become quite crowded and competitive, that’s all the more reason for businesses to partner with an Amazon expert who can not only guide you in how best to sell on Amazon but ensures that your product listings gain traction and generate sales. 

Hiring an Amazon consultant is a significant investment. Partnering with an Amazon expert can free up your time to focus on other aspects of your business. It is an investment in not only your products and sales but also your time. It is vital to select one that understands your products and business. They should not only have a proven track record of success but also be up to date with the latest changes in the Amazon landscape and offer strategies accordingly. Here we will provide insight into the role of an Amazon consultant and what to look for when selecting one.

What is an Amazon consultant?

The role of an Amazon consultant or agency is to help businesses increase sales on their Amazon product listings. There are several services (we'll cover those later on) that they offer, which are tailored to their clients' needs. Amazon consultants are better equipped with the tools and resources required to bring your product listings to the top pages in Amazon. They are also experienced in this field and thus are able to suggest relevant strategies to boost your sales. Some consultants will have experience in your particular niche of products and that would be very beneficial to your business.

How to select the right Amazon consultant?

There are a lot of options to choose from when it comes to choosing an Amazon seller consultant that is right for your business. The following points or questions are good to ask a consultant when you are planning to collaborate:

Experience

This is a no-brainer. When you partner with a company that has years of experience, you can expect your products are in safer hands. Be sure to look at the company's portfolio or ask them for any recent case studies. Better yet look at case studies on projects related to your industry that they have worked on. With experience in selling on Amazon comes superior guidance and hence higher ROI. 

Look at Seller Interactive’s portfolio to get an idea of what to look at when you’re researching for an Amazon marketing consultant. Some agencies may not publicly post their work, maybe due to NDA reasons, but it is always better to ask them to take a look at some examples of their success stories. 

Services

There are a lot of services that an Amazon consultant can offer. For example, the image below shows a list of Amazon-related services offered by Seller Interactive. You will notice the diverse offerings that are present; from Search Engine Optimization to Pay-Per-Click (PPC) advertisements, there are several areas an Amazon seller consultant can focus on, and along with the consultant, you can verify what services you actually require. 

Let's look at a few popular Amazon-related services you could choose, if you were to select the Amazon Seller Account Management service:

• Amazon SEO: For this particular service, an Amazon optimization consultant (an expert in Amazon Search Engine Optimization) would focus on optimizing your business’s product listings on Amazon. This is done to achieve an improved ranking of your products, bringing you to the first few search pages and thus generate more sales.
• Amazon PPC: Since Amazon is known to be a competitive online marketplace, there are certain strategies that must be taken to push your product to the top pages. One of them is the Pay-Per-Click (PPC) feature. Not using this feature could result in more damage to your e-commerce business than you using it, as you miss out on a great revenue stream and hurt your sales. It's important to get Amazon PPC Specialists who have the know-how of producing creative advertising campaigns; campaigns that are strategically designed to nudge your buyers into eventually purchasing your products. Amazon even has its own advertising platform called Amazon Advertising, which includes Sponsored Products, Sponsored Brands, and Product Display Ads; all various options of marketing your products designed to help improve visibility.
• Account Management:  Here, consultants offer support in optimization, forecasting, customer service, Amazon support ticket handling, etc. in order to give the best care to your account health as well as to scale your business in a sustainable manner.

Resources

When considering an Amazon expert, keep in mind that they most likely have tools and other resources at their disposal, which you may not have. Different tools exist for different services. For instance, in SEO, popular tools, such as Moz or Buzzsumo are utilized for keyword research purposes when creating content that will earn you clicks. But these tools come at a cost, so it may be wise to instead invest in an Amazon consultant who has the tools and knows how to use them. They could even teach you how to use these valuable tools and generate your own reports.

Pricing

Of course, no matter how excellent the consultant or the service is, it all comes down to how much it’s going to cost. It's vital that you partner with an Amazon consultant that understands and meets your budget. Most would provide you with a quote. This quote generally depends on the type of service, but also the size of the product line-up. Check out this agency; they will set up a meeting to understand your business and then give you a reasonable quote.

Questions and Answers

The questions that you ask an Amazon consultant or an agency as well as the questions you get asked matter. The scope, size, and standards of an agency will be different from a single consultant. You'll want to ask questions related to timelines, strategies that would best fit your company, scope of client involvement in this process, the collaboration between your team and theirs, major challenges to be prepared for, and so on.

On the other hand, be prepared to answer questions related to your goals, target market, budget, products you wish to promote, and your Amazon experience. The more they answer your questions, and the more they ask you could show that they not only could be an ideal fit for your business, but also care for it as well.

Key Take-away

Now you are better prepared when approaching Amazon consultants to grow your business. Growing your e-commerce business on Amazon can be very profitable, and it is so important to get the right people on board who can help you achieve that. Putting trust in an Amazon consultant would take some load off your chest, giving you time to focus your energy on other areas of the business.

Always remember,when you are looking to partner with an Amazon marketing consultant, check out their experience, services offered, resources they have, the cost involved, and whether the conversation that the both of you are having tells you that they are an ideal fit for your business.

If you are curious to know more about Amazon-related services or pricing, talk to an Amazon seller account specialist at Seller Interactive. You could also schedule a call by contacting us at [email protected].