Getting Amazon Brand Protection Services: A Way For You to Protect Your Brand

November 9, 2020
Written by Nicasio Co III

As a seller on the platform, you should learn how to protect your brand on Amazon. You should make it a point to always put your brand first before anything else. You can utilize the help of those who offer reputable Amazon brand protection services.

But before getting the help of these services, you have to ask yourself, "Why is it important to sign up for Amazon brand protection services?" The answer lies in different types of attacks that you might encounter on Amazon.

Types of Attacks You May Encounter

No matter how much Amazon tries to keep the platform safe through its terms and conditions, there will always be unethical sellers. These are the sellers that use black hat practices as their primary Amazon business marketing strategy. This is the main reason why you should invest in getting the right Amazon brand protection services for your business.

Here are some of the schemes that you should be aware of:

1. Hijacking or piggybacking on your listings

Getting your listings hijacked and knowing that someone is piggybacking on your listings are some cases that you may have to go through. Both scenarios happen when another seller steals the Buy Box from you by selling a counterfeit of your product. You should definitely be alarmed by this since you've put in much effort into making sure that you get everything right. 

From doing product research, to sourcing materials and suppliers, to creating the listings, all of these are all fruits of your hard work, and for someone to just steal the opportunity away from you just because they have some ripped off version of what you're selling is alarming.

Hijackers vs. Piggybackers

Hijackers and piggybackers are two different terms. However, both of these terms pertain to someone else gaining profit from your listings. 

Hijackers are those who sell counterfeit versions of your product. This means that these sellers take your logo and place it on their items. You have no assurance of the process of how these products were made, so they might as well be selling substandard versions of your products.

On the other hand, piggybackers are those who sell your actual product. They can also be considered as resellers, only that you didn't authorize them to be so. What they are doing is also against the law, since under the First Sale Doctrine, you are protected to solely sell your own product and to authorize people as your official resellers.

2. Copyright infringement

You may not know this, but certain areas of your product listings can be copyrighted. This usually includes your product description, photographs, and packaging design. Those piggybacking on your listings would just copy and paste your product descriptions and photos.

There are also some sellers who would take your product packaging and try to make it their own. These assets may seem mundane, or you might think that your sales aren't directly affected. However, you should know that these can significantly affect your sales. It's also important to recognize that Amazon won't be of any help to you when you're faced with these kinds of situations.

3. Trademark infringement

Aside from copyright infringement, it's also possible for your listings to go through trademark infringement. A trademark is what defines a brand. Your assets, such as your brand name and logo, are usually a part of this. Again, this might not seem like a big factor affecting your sales, but all of this helps distinguish your brand.

Your brand's identity may be infringed, and you should be hands on when it comes to dealing with this kind of situation. Getting your name, logo, and items trademarked will definitely stop someone else from using them. It's also a part of the process if you want to sign your products under Amazon Brand Registry.

4. Patent infringement

There are two types of patents that you may acquire for your products. One is for utility, and the other for design. A utility patent protects how the item is used and how it works, while a design patent protects what the product looks like.

Sellers on Amazon may try to copy your products and sell them as their own. If you have the patents, then you should file a case against the seller. To do this, you can use Amazon's Patent Neutral Evaluation Service, which will make use of a neutral party to decide the validity of your claims.

5. Someone files a false IP infringement claim against you

Another black hat Amazon business marketing strategy is to file a false IP infringement claim. It sounds like a pretty weird situation to be in, and you might be overruled by your emotions at first. However, it's best to tackle the situation properly and professionally. To do this, you can work with a reputable Amazon brand protection service. These are the experts in tackling such situations. At least, when you're working with them, you're guaranteed that the situation will be dealt with in a professional manner.

Amazon brand protection services

Things You Can Do to Protect Your Brand on Amazon

While there is a growing list of all the possible reasons why you should take proactive measures to protect your brand, there are numerous things you can do to protect your brand on Amazon. 

1. Work with an Amazon brand protection service agency

One of the smartest things that you can do is to work with an Amazon brand protection service agency. They are the professionals that you should seek help from. You can expect that they will track down the existing listings on Amazon to see if your listings have hijackers or piggyback sellers.

Aside from that, they also know how to handle the situation. Since they have worked with various clients before who have experienced the same thing, they already know how to approach the situation. They can help you out by taking immediate and effective measures that aim to remove such unethical sellers so you can fully maximize your sales.

2. Apply for Amazon Brand Registry

As a seller on Amazon, you would think that the company has got your back. For the most part, they can help you out. However, you have to make sure that you register your business with Amazon Brand Registry. This will serve as your first line of defense. At least, in this manner, you're confident that you have that layer of protection. However, in some cases, this won't be enough.

There are also some cases wherein sellers cannot fully comply with all of the requirements that are needed to sign up for Amazon Brand Registry. While it is a good option for you to do so, it's still best to work with a reputable Amazon brand protection services agency to help you out.

3. Control your distribution actively

One of the possible reasons why you might be dealing with unethical sellers is that you don't closely monitor who you're giving access to your products. This is true, especially if you are authorizing resellers to sell your products. You must be in contact with them, and you should closely monitor their listings, as well. 

Key Take-away

When you're selling online, it's very important that you have a set Amazon business marketing strategy. Aside from understanding PPC and other advertising strategies that you can utilize for your business, you have to understand how to protect your brand on Amazon. Don't let your efforts go into waste! The last thing that you would want to happen is to not fully maximize your profits.

If you fully want to protect your brand, make sure that you work with a reputable Amazon brand protection service agency. We, at Seller Interactive, can definitely help you with this! Schedule a call with an Amazon account specialist today. Send us an email at [email protected].

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