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Last updated on January 25th, 2023
Written by Ken Zhou
Selling on Amazon has got to be one of the biggest steps that you can take. Given the reach of the most popular e-commerce platform in the United States, you'd know how massive your potential following could be. With that said, it's safe to say that you already have a target market available.
You don't have to worry about driving people to Amazon because they are already there in the first place. However, along with this great demand comes with the number of competitors you have to compete with. For this, you can start working with an Amazon advertising agency to ensure your leverage.
When it comes to Amazon, there are a lot of technicalities to learn. Aside from selling on the platform, you also have to learn different Amazon PPC strategies for your advertising needs. You might think that you don't need to advertise on Amazon, but if you're a new seller or if you're not reaching your target sales, then you have to fully maximize your reach by thinking of an Amazon PPC strategy that will work for your products.
It is possible to think of Amazon PPC strategies on your own. However, working with an Amazon advertising agency will surely make things a lot easier on your end. Here are some of the reasons why you should consider working with one:
While it's true that you can set-up your own Amazon PPC strategies on your own, working with an Amazon PPC agency can ensure you that you're going to have the best strategies employed for your business. This stems from the fact that they have vast experience when it comes to dealing with these advertising strategies, particularly with PPC advertisements.
If you want to start advertising, you will have to learn how to set up PPC on Amazon. No one is exempted from this rule. All sellers have to go through this unless they are working with an Amazon advertising agency to handle their advertisements for them.
You will still need to learn about how Amazon PPC works, even if you already know how to advertise online. Advertising on Amazon is very different from advertising on other social media sites like Google or Facebook. The main difference that you have to take note of is that Amazon is an online marketplace, while Facebook is a social network, and Google is a search engine. The nature of these sites alone can significantly say something about the target demographics.
For one, you know that most people on Facebook are not actively looking for something to buy, while those who are on Amazon are looking for something that they can purchase. From this alone, you can see the vast difference when it comes to targeting the main audience. This is why you still have to learn everything from scratch.
Doing so will also take up a large portion of your time, which you could allocate to other aspects of your business instead. When you're working with an Amazon advertising agency, you don't have to learn everything from scratch. At least when you have help from someone who's already established and credible in the business, you can focus your efforts on the other aspects of your business instead.
Since Amazon PPC is pretty technical, you will have to go through a learning curve. It's also a trial and error basis so that you will have that experimental phase. Doing so will probably mean that you cannot fully maximize your products' reach.
But when you're working with an Amazon advertising agency, you don't have to worry about not hitting your target goals in terms of PPC and their sales conversion. You are already working with an experienced team, so you don't have to be anxious about the turn out of your campaigns. All you have to do is sit and wait, and the agency will handle everything for you!
When you're selling on Amazon, always remember that you're battling out dozens of other sellers. These sellers may or may not be a direct competitor, but you still have to consider them as one. This is why you have to get all the leverage that you can get. That starts with employing the best Amazon PPC strategy for your products.
The more visible your products are, the higher chances of people buying it. With that, here are some of the best Amazon PPC strategies that you can integrate into your business.
When you've just started using Amazon PPC campaigns, or you've just started selling on Amazon, you should start with long-tail keywords. It's pretty tempting to start targeting the keywords that are more specific and shorter, but always keep in mind that PPC is still a trial-and-error basis.
When you're just starting, you should start from the bottom, which is the long-tail keywords, and work your way to the top. It might take time for you to master the long-tail keywords, but it's all a part of the process.
Amazon PPC is a bidding game. Thus, you have to employ a good strategy for it. This includes identifying which keywords that you've used are high ranking and which ones are not. When you're bidding out keywords, you will get the extremes - the high ones and the low ones.
Getting low-performing keywords is normal for every seller, but you don't have to withdraw on your bids for this. Instead, what you can do is lower down the bids on these low-performing keywords. Either way, these are still relevant keywords that you can use for your PPC campaigns. What you can do is to lower down the bid to at least 25% and then check how these keywords are performing a week later.
When you're doing Amazon PPC, you don't just have to focus on the sponsored product ads. You can utilize Amazon product advertisements to target your other competitors instead. Through Amazon product display ads, you can directly target your other competitors.
Most sellers would target their top ten competitors. However, the problem with this strategy is that these competitors usually have more reviews. These sellers have already invested in their listings.
A good strategy would be to target those competitors that are weaker in terms of images, listings, reviews, and pricing schemes. Even if they are falling weak on their listings and strategies, they still drive traffic to their pages. Hence, targeting them will be a good strategy since the customer will see that your listings are more attractive, less expensive, and has better reviews.
Retargeting your audience is a powerful advertising tool that you should take advantage of. In this way, Amazon allows you to run advertisements on those who have already viewed your product. Your ads will show on various third-party platforms like Facebook and Google.
It's very much similar to that of Facebook and Google's retargeting schemes. However, the main difference is that you have very little control over your Amazon ads. It doesn't mean that it's not worth testing because it can be a useful advertising tool. Just make sure that you test it against other PPC campaigns that are not retargeting. This is so you gauge how well your retargeting strategies are working.
When you're selling on the platform, it's recommended that you work with the best Amazon advertising agency to help you out in your advertising collaterals. Fully entrusting your advertising needs to professionals will take a lot of time off your hands. This means that you can focus more on the other aspects of your business before anything else. With an agency, you don't have to worry about exerting efforts into activities that won't be fully maximized.
Want to hand-over your advertising and PPC strategies to a reputable Amazon advertising agency? We can help you reach your goals! At Seller Interactive, we take pride in our team of PPC experts, strategists, and seller account managers to bring you the results you're looking for. If you want to know more about our services, schedule a call with one of our Amazon account specialists. Message an expert by sending an email to [email protected].
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