Amazon Ad Management and Campaigns: Why Your Business Needs Them

July 27, 2021
Written by Nicasio Co III
amazon ad management

Your business is all set with your products and inventory all stocked up waiting for orders. SEO is also looking good—your product title, bullet points, description, images, and backend, all loaded with high-performing keywords that connect you to your target audience. Yet, after a few months, sales are still low. What might be wrong? 

On Amazon, together with search engine optimization, you also need to launch sponsored ad campaigns inside and outside the platform to boost your sales. With the tough competition, optimizing your store isn’t enough—you need to advertise. 

Amazon Ads Explained

You can utilize Amazon ads, also known as Amazon PPC (pay-per-click), to reach your target audience, get more visits to your listings, get more sales, and build a loyal customer base. There are different types of Sponsored Ads services Amazon offers within its platform. On top of this, you can also secure other ways to advertise outside Amazon. 

Benefits of Having Optimized Ad Campaigns

Starting this year, Amazon changed its algorithm from A9 to A10, taking into account the impressions, click-through, and conversion rates of ads within the platform and those coming from external links. Your competitors are already adjusting accordingly to appeal to the algorithm and appear on the first pages of customers’ searches. Be at par with them by launching your optimized campaigns too to reap the benefits below: 

Maintain or increase sales of your products.

You can enact many strategies when it comes to advertising, and one of them is focusing on your flagship products or the products that are already selling. This plan is done to ensure that the high sales of the product are maintained or increased. 

On Amazon, you can check out the Sponsored Products ad type. In this campaign, your ad will either appear on the search results page or a listing page. If you sign up for an Amazon ad management, you and your partner agency can target specific listings where your ad will appear as part of your game plan. 

Get your brand known.

Aside from products, you can also put your brand in the spotlight through Amazon Sponsored Brands. This ad type is also called “headline” because your ads will appear like headlines or banners on top of a page where you decide to make it appear. 

Partner with experts in the marketing field to strategize how you will portray your brand, what taglines and images you will include ensuring that buyers find them appealing, click to the ad,  and be led to your Amazon Store. 

Brand awareness is the main goal of this brand. Yet, it wouldn’t hurt to create ads that convert to sales. 

Encourage repeat and loyal customers.

If your ads successfully create impressions and your customers click through the ads, you could lead them to your Amazon Store, where all your products are showcased. This moment is a perfect time to acquire repeat customers. 

Imagine a customer looking for a kitchen knife set. In his search, he saw your brand advertisement, and after clicking it, you led him to our store selling all sorts of kitchen utensils and cooking products. 

That customer might only be planning to buy knives, but after seeing all the products in your store, he may consider purchasing other products too. This purchase may not be real-time, but if you have enticing images, pricing, and offers in your store, they will surely return. 

Widen your reach outside the Amazon platform.

Amazon website visits from external links are now ranked highly important to the algorithm, so Amazon Associates, building your website and social media account, and partnering with influencers are essential. 

Outside Amazon, the marketing and advertising techniques are more varied than the ads inside the platform, making it exciting. Here are some of the strategies you can use:

  • Posting informative blogs smoothly inserting product recommendations
  • Publishing reviews of the best products sold on Amazon
  • Posting appealing text, images, and videos on your social media account
  • Partnering with social media influencers whose audience are your target niche

There are plenty more. You can be as creative as you can. 

Grow your business.

The efforts and financial investment you put into all these ads aim to reach your target buyers, entice them to buy, and keep them engaged to continue patronizing your brand and buying more of your products. Your goal is also Amazon’s goal—hence, the algorithm change. You both want customers to keep coming back and not only purchase once. 

To check whether your ads are effective, Amazon Seller Central has a data analytics function for you to check your ads’ performance and the cost-per-click. 

If you are partnered with an agency, they can use their in-house tools for a deep dive analysis of your PPC. 

Seller Interactive’s Amazon Ad Management

Amazon campaigns and ad management is honestly never-ending. When you launch your campaigns, you can pause them, but it is ideal not to stop and start from scratch again. With this, the costs never stop too. 

With the help of experts, you can ensure return on investment because they are armed with knowledge and strategies about PPC

While you may think you could save money doing it yourself, having a team of experts is still worth the funding with the increased sales, you will reap afterward. 

Here at Seller Interactive, we can be your partner in launching, monitoring, and ensuring your campaigns bring in sales. 

Give us a call anytime at 1-800-820-3746 and learn how we can help grow your business.

Go from surviving to thriving on Amazon.

Use the power and influence of advertising to increase sales. Learn more about how you can benefit from our management expertise.
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