Got an Amazon Account Suspension Email? Here are Four Probable Reasons Why

April 29, 2020
Written by Jayce Broda

Just like other online selling platforms, Amazon has rules that users should follow to keep the operations in order. If you violate any of these policies, you would likely get an Amazon account suspension email. When that happens, you can no longer access your seller's privileges. To make a long story short, you cannot sell on the platform until you have resolved the issue.  Writing an Amazon suspension appeal letter is another best approach to deal with this matter.

One of the significant challenges of being a third-party Amazon seller is strategically boosting sales while strictly observing the Amazon Seller Central Program Policies. You don't just upload winning products and let the marketplace do its magic. As part of your Amazon seller experience, you will have to face risks. One of them is the probability of getting a suspension.

Common Reasons Behind Account Suspensions

When your Amazon account gets suspended, the first question that you would ask yourself is, "What could have I possibly done wrong?" You received a notice, but you are clueless about the reason why. To enlighten you, here are some of the common causes.

  1. Compromised Seller Performance

Amazon is always checking your performance as a seller. They seriously take note of every review and evaluation you receive. A decline in your performance directly affects the reputation and credibility of Amazon as a whole. Therefore, always striving to get ahead of the competition works to your advantage, especially if you are a newbie.

To stay on top of the game, Amazon requires sellers to meet the following criteria:

  • 99% Positive feedback
  • 99% On-time delivery
  • 1% Defect rate
  • >1% Cancellation rate
  • Increased customer response time
  1. Selling Counterfeit Products

Aside from making sure that their third-party sellers are performing well, Amazon also checks for counterfeit goods.

They strictly don't tolerate selling knock-offs or cheaply made imitations of products, which is also one of the biggest Amazon FBA mistakes. Even before counterfeiters can make their first sale, their accounts are already a candidate for suspension.

Once a product has been added to Amazon’s catalog, anyone with inventory (same UPC) can list their inventory for sale on your product display page.

You will not realize the extent of the damage until a buyer reports the listing as counterfeit. Regardless if you are the seller or not, your listing will be suspended, which may eventually result in the overall account suspension.

  1. Selling Prohibited Goods

Amazon is undoubtedly the most prominent online marketplace. To maintain a good reputation, the company strictly follows trade rules. As a third-party seller, you must know all about these guidelines if you want to stay on Amazon. Another thing that is worth to mention, your brand must be protected, thus, an Amazon brand protection program is a must. If you sell your products overseas, you must be well-versed in the policies of the countries you are selling in. You have to make sure you only sell legally acceptable products.

  1. Manufacturer Recalls and FDA Violations

Amazon doesn't just check for counterfeit and prohibited goods, they are also on the lookout for recalled products. Manufacturer recall happens when a product fails to meet minimum safety standards. Among such issues are product defects that compromise the customers’ safety or puts the seller in an unfavorable position.

If you sell products on Amazon under the food and drug category, you must comply with the Food and Drug Administration (FDA). Any violation of federally regulated activities will ultimately result in an account suspension.

Reinstating Your Suspended Amazon Seller Account

Have you received a suspension notice lately? If your answer is "Yes," don't despair. You always have a chance to reinstate it. First and foremost, you need to appeal. Although challenging, you can easily do it under the guidance of a certified Amazon specialist. To brief you on the process, check out the details we have shared in this article about What Sellers Need to Know About Opening Up Cases on Amazon?

A suspended account is a significant setback in your business. If you want to keep a thriving business on Amazon without suspension risks, all you have to do is follow their policies diligently. You also have to operate your business using the best commercial practices. With this, it helps significantly to partner with a team of experts who will continuously monitor your account to ensure its safety.

Did Amazon suspend your seller account? Let us help you analyze the problem and find ways to resolve it. Schedule a call with Jenette by emailing [email protected] today.

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