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Whether you already have an established business elsewhere or just starting a new one this year, you have a place in Amazon. Whatever product you have, choosing to sell it on Amazon may be one of the best decisions you will make for your business. You can take advantage of its wide scope of customers and multiple seller support programs to grow and prosper as an entrepreneur.
However, some sellers tend to feel intimidated by the high competition they encounter in the Amazon marketplace. But do not be easily discouraged by this. For years, Amazon has been a great place where all kinds of sellers, including you, can achieve great business milestones even if you are new. In this post, you will learn how to get started on your Amazon selling journey and what you can do to succeed.
Currently, Amazon is the largest online retail company in America, but it has already expanded its reach to the rest of the world. It has more than 300 million active users and customers and 150 million Prime members worldwide. In addition, it had over 2 billion site visitors per month from January to June 2021, making it the most visited e-commerce website in the US. So imagine how Amazon can impact your business with its immense number of potential customers awaiting you.
The COVID-19 pandemic has made more people shop online instead of going outside. Amazon reported that its sales went up to 44 percent in the first quarter of 2021. This situation has also contributed to the growth of not only Amazon but also its third-party sellers. Their item listings and warehouse usage revenue were up by 64 percent. Take advantage of this opportunity to make your Amazon business grow and achieve success.
Amazon also provides various programs and services that help sellers run their businesses more efficiently and boost their sales. These include Seller Central, Amazon Brand Registry, Vine, Launchpad, Handmade, and Transparency Program. Before starting your selling journey, educate yourself on how to sell on Amazon using these services to maximize their full benefits.
Now that you know how beneficial selling on Amazon can be, you might be more convinced than ever to open your seller account. If you already have one as a buyer, you can use it. However, it is best to set up a new account solely for your business. In this way, you set a boundary between your responsibilities as a consumer and an entrepreneur.
One of the first things you must know about how to sell on Amazon as a business is that Amazon offers two selling plans called Individual and Professional. The first one is dedicated to those who intend to sell less than 40 items a month. Because of this, they would not need any advanced tools to manage their business. Also, you can select this if you are still deciding on the items you want to sell.
On the other hand, the professional plan is for those who will sell more than 40 items a month, prompting them to use the programs needed to run the business smoothly. Opt for this plan if you want to join programs, like Launchpad for large companies and Handmade for artisans. If you are still unsure which plan to choose, select one and change it anytime.
Moreover, you will need various requirements to finish your registration. While you are creating your account, prepare the following information:
Product listing is where learning how to sell on Amazon for beginners gets complicated. Amazon uses the A10 algorithm, which factors the keywords, descriptions, images, and reviews found on the listing. To ensure your sales success in this platform, you must grasp and understand all necessary information and strategies related to product listing.
Once you are decided on the item you will sell, make a product listing by matching an existing listing of a similar Amazon product. Afterward, you will be asked to provide a Global Trade Item Number (GTIN) for your products, like ISBN, UPC, and EAN. But if you found a similar listing, you don’t need to give a product ID anymore. Otherwise, create a new one if you are the only seller of the product. Then, you can buy a UPC Code or request an exemption.
Moreover, the uploading and listing process varies on your chosen selling plan. For example, if you opted for the Professional one, you can put up your products in batches using inventory management. But if you are an individual seller, you have to list your items separately.
As a beginner, you should also learn about optimizing your listings through keyword research. Selecting the right and related keywords and putting them on your product title and description can help increase your rank on the search results page. In this way, you can attract more customers to purchase your items.
To find the right keywords, you can use free online tools and generators, such as MerchantWords, Ahrefs Site Explorer, Scientific Seller, and Google Keyword Planner. But also look for professional SEO services to get better results.
All necessary keywords will not fit in the product title, so maximize the product description part of your listing to ensure the other keywords are included. Also, remember that Amazon recognizes keyword stuffing, so it’s better to strategically spread them throughout your listing.
In addition, look into the readability of your descriptions. If they are too complicated to read, potential customers might move to the next listing instead of checking out your product. To verify the content is readable for the viewers, you can use free online readability checkers. But it is best to look for companies offering Amazon content management if you need professional help. They can work on your product description to ensure the keywords are included seamlessly in the entire listing.
Humans are highly visual beings, making us drawn easily to images rather than words. As an Amazon seller, you can take advantage of how people base their decisions through visual materials by providing aesthetically pleasing photos and a consistent listing layout.
When uploading images, you must ensure that they do not only show what the Amazon product looks like but also some details about it. Adding important information about the item, such as measurements, color choices, and target audience are essential to help the buyers decide whether or not to purchase.
Furthermore, you can use the images to showcase your brand to new customers. If your photos are consistent in layout, customers will know that you are the original seller of the item. Thus, they are more likely to purchase from you than others.
To win the Buy Box, you must offer a lower price and additional fees than your competitors and keep it consistent. Also, ensure that your items are always in stock and that you have a quick delivery system to have more repeat orders, like Amazon Prime. Lastly, maintain a good seller account health by having positive seller and product reviews and low return and refund rates.
Fulfillment by Amazon (FBA) is helpful to many entrepreneurs because Amazon picks up the items, ships them, and even handles customer service concerns. On top of that, FBA sellers also enjoy Amazon Prime, which motivates more customers to purchase from them. So if you want to get the full benefits of Amazon FBA, check if you are eligible for it and decide whether it’s suitable for your business.
As a new Amazon seller, you might not have enough positive reviews to rank high on the search results. But you can improve your listing’s visibility by applying for the Amazon Vine Program dedicated to new Amazon sellers. Selected reviewers will review your items and give unbiased feedback about your product. If you think joining this program is right for you, try it. If not, look for other proper ways to generate positive customer reviews.
Selling on Amazon for the first time can be terrifying and exciting at the same time. But if you have the right tools and information, you can achieve success in your Amazon selling journey. You can also look for experts who can help you with more advanced strategies. At Seller Interactive, we provide full account management, SEO services, and more to assist new sellers like you.
Please email us at [email protected] or call 1-800-820-3746 today to get started.
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