How to Reduce Abandoned Carts With an Amazon Consultant

October 12, 2022
Written by Ken Zhou
abandoned shopping cart

Have you ever wondered why some people do not check out your items even after putting them in their shopping carts? Whether you like it or not, there are many factors that affect their purchasing decisions, such as finding better deals or just changing their minds.

But even if you might not be able to control their actions directly, you still have various options to persuade them to take a second look at your products and buy them eventually. And if you are a new Amazon seller, you might not be familiar with all your options, resulting in missed sales and opportunities.

Fortunately, you can rely on experts offering Amazon consulting services to guide you through planning strategies to make your items more appealing to the shoppers to make them purchase immediately. Read this blog to learn more about them and how they can help you reduce your abandoned cart rate.

What Are Abandoned Carts and Why Do They Matter to Amazon Sellers

Whether you are a brick-and-mortar or ecommerce seller, experiencing abandoned carts is inevitable. You cannot easily convince people whose minds changed on a whim and left some items unpurchased.

In online shopping, an abandoned cart happens when someone adds a product to their shopping cart but does not complete the purchase. According to the Baymard Institute, the average cart abandonment rate is nearly 70%. So, seven out of ten customers who add items to their cart will eventually leave empty-handed.

There are multiple reasons shoppers abandon some items or their entire cart, like forgetting about them or experiencing changes in their circumstances. For example, they realize they don't have enough budget to buy the item before checking out. Or, they might have found a better deal somewhere else.

Whatever the reason, abandoned carts represent lost sales for Amazon sellers. If shoppers continue to see your listings but do not purchase from you, you can expect low conversion and high cart abandonment rates. Because these situations can greatly impact your bottom line, it is important to understand what causes them and how to prevent them.

How Amazon Consultants Can Help You Reduce Your Cart Abandonment Rate

Shopping cart abandonment is a big problem for ecommerce businesses, even on Amazon, and it can be tough to know where to start when it comes to reducing its rate. Fortunately, consultants can be a big help in this area. Here are some ways they can help lessen your cart abandonment rate: 

1. They can help you identify pain points

Once you start your ecommerce on the Amazon marketplace, one of your goals is to ensure customer satisfaction. If your customers are happy with their shopping experience with your brand, they are more likely to make repeat purchases, guaranteeing you higher sales and customer loyalty.

This is when Amazon consulting experts come into the picture. They can help you identify your pain points and find ways to improve your customers' shopping experience. Because of their experience, they can also provide valuable insights into how customers shop on the Amazon marketplace and what motivates them to purchase or not purchase items.

With this knowledge, you can appropriately optimize your product listings, provide better shipping options, and improve your customer support which can all help reduce your cart abandonment rate and increase sales.

2. They can assist you in A/B testing

After identifying your pain points, you might want to use A/B testing to determine which strategies effectively reduce your cart abandonment rate. This process involves showing two different versions of your checkout process to different groups of customers and then seeing which one results in fewer abandonments. But you can also perform A/B tests on product listing optimization, Pay-Per-Click (PPC) advertising, and others.

The key is to ensure that the two versions are as similar as possible so that you can be confident that any difference in the abandonment rate is due to the change you are testing. And because Amazon consulting experts have a lot of experience with A/B testing, they can help you design and implement your tests to get the most accurate results possible.

In addition, they can help you interpret your results and provide recommendations to reduce your cart abandonment rate further.

3. They can help you create compelling product listings

To reduce your cart abandonment rate, you must create compelling product listings that convert browsers into buyers. An effective Amazon listing presents all necessary details about the product, such as dimensions, sizing charts, and available colors. It should also include high-quality images and videos to make it easier for them to visualize the product while shopping online.

With the help of your Amazon FBA consultant's experience and expertise, you can create an effective listing that becomes more visible to potential customers and presents product details pleasantly. And because they have worked with multiple sellers in the past, they already know which listing optimization strategies are effective, helping you save time and resources.

Amazon consultant giving expert advice to an Amazon seller

4. They can help you with pricing and promotional sales

Right product pricing and irresistible promotional sales alongside high-quality photos and compelling copies can reduce abandoned carts. Of course, as a business owner, you have the authority to decide on these things. But remember that your final decision on pricing and promotions can directly impact your sales, so you must be wise about it.

If you are not completely confident about your decision because of the fierce competition on Amazon, your consultant can help you. With years of experience in online retail, they know how to set the perfect price point to encourage sales without turning away potential customers. They can also help you create promotional sales that entice shoppers to complete their purchases.

5. They can guide you through using helpful seller tools

As an Amazon seller, you are already using many tools that can assist you in managing your ecommerce business, most of which are already accessible on Seller Central. Fortunately, there are also tools available to help you reduce your cart abandonment rates, such as cart abandonment software, Amazon Pinpoint, and even Fulfillment by Amazon (FBA).

Cart abandonment software tracks abandoned carts and sends messages to customers to remind them of the unpurchased item. Some notable tools you can look into are PushEngage, CartStack, and OptinMonster. But you don't have to go far because Amazon can also help you address your abandoned cart issues with Amazon Pinpoint. It allows you to connect with customers over email, SMS, push notifications, or voice.

Lastly, you can leverage Amazon FBA not only to streamline your order fulfillment process but also to offer your customers Prime shipping. Because most customers nowadays choose to buy from a brand or store with fast shipping services, you should also consider using Amazon FBA.  

How to Find the Best Consultant for Your Business Needs

Now that you know how valuable a consultant can be, you might be too ecstatic to look for them immediately. But before you hire any Amazon seller consultant, here are some tips that can help you choose the best one for your Amazon store needs:

  • Define Your Needs. To find the right Amazon Seller Central consultant for your business, you must first identify your goals, such as increased sales or lower abandoned carts. Once you have a clear idea of your needs, you can begin to look for a consultant who specializes in those areas. Because they have different specialties, you must set your eyes on someone who can meet your expectations and deliver good results.
  • Research thoroughly. You can find several individuals and agencies that offer their services, so you must take the time to research the best one for your Amazon store. Furthermore, it would help to look for their previous clients' reviews to gain insight into their work ethics and services. Lastly, ask for case studies in case they are not readily available on their websites. 
  • Schedule a consultation. After finding a few potential Amazon marketing consultants, you need to set up an initial consultation with them. It will allow you to learn more about the consultant and get a feel for their personality and style. It is also an opportunity to ask any questions about their services.
  • Ask for References. Before making a final decision, you should also ask each Amazon seller consultant for references from past clients. It will allow you to speak with other business owners who availed of their services and get a glimpse of their experiences.

In a Nutshell

High cart abandonment rates can discourage many Amazon sellers since they represent lost sales and can eventually affect your bottom line. If you want to reduce your abandoned carts, consider availing yourself of consulting services. They can help you identify pain points, administer A/B tests, create enticing product listings, provide competitive pricing and promotional sales, and use seller tools.

To maximize the benefits they can give you, you must first identify the goals you want them to help you achieve. It would also be best to research thoroughly, schedule an initial consultation, and ask for references to help you make an informed decision.

If you are looking for a reliable agency to help you address your problems with cart abandonment, consider working with Seller Interactive. They are well-versed in the Amazon marketplace and best practices in reducing abandoned carts for ecommerce businesses. Contact them now to know more about their services and success stories. 

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